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Building Business Relationships

Are you struggling to create and keep profitable customers? Columns for Sales and Marketing Professionals who wants to build business relationships. Registration required

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Recent Columns: Are Sales Gimmicks Worth It? Use Common Curtesous in Social Networking Communities Best Insight for Recessionary Marketing Biggest Social Media Marketing Mistakes Testing Strategies that Get Your Copy Approved Are You Waiting for the Economy to Improve? Improper Use of Sales Gimmicks Insults Prospects Connecting With Readers on Social Bookmark Sites How to Focus on Selling without Projects Suffering Reducing Time to Close, Even if You Use Proposals (Read Complete Column Archive)  Subscribe in a reader

• Are Sales Gimmicks Worth It?
  Should you use sales gimmicks to get a prospects attention in lead generation, appointment setting, or marketing campaigns?
• Use Common Curtesous in Social Networking Communities
  How to enter any community, be welcome, and attract new customers to your business.
• Best Insight for Recessionary Marketing
  How to recession proof your business-to-business service firm with certain marketing strategy you can easily implement without any special skills.
• Biggest Social Media Marketing Mistakes
  How to get more from social media in the business you have using three simple steps.
• Testing Strategies that Get Your Copy Approved
  A surefire way to test marketing copy that demonstrates its power to create a profitable response and clearly communicate your message.
• Are You Waiting for the Economy to Improve?
  Too many well meaning sales and marketing professionals are waiting for the economy to improve, now you can get results even in a recession.
• Improper Use of Sales Gimmicks Insults Prospects
  Three horribly misused sales gimmicks that will hurt business relationships and limit business-to-business sales interest.
• Connecting With Readers on Social Bookmark Sites
  How to get more from social bookmarking for your business-to-business website. Social bookmark sites can provide more visitors to your website if you know how to use them.
• How to Focus on Selling without Projects Suffering
  Your selling results is based on team productivity, here are simple strategies to get everyone on your team working towards measurable results without hurting resources for projects.
• Reducing Time to Close, Even if You Use Proposals
  Stop struggling with proposal generation and use these strategies to turn around estimates faster, even for complex projects.
• Increasing Contract Margins Quickly without Losing Sales
  If you know this one thing, you can turn every contract into a profitable contract without losing sales in the process.
• How You Describe Yourself Matters in Selling
  The words you use governs your ability to connect with qualified buyers and if properly selected can increase sales.
• Avoiding the "Jack of All Trades" Syndrome
  How to market your industrial or technical services firm to be something to executive level decision makers and buyers of your products.
• Getting Paid On Your Sales Faster
  How to get paid on your receivables faster after every sale guaranteed.
• Cut Selling Overhead in Two Easy Steps
  How you can cut selling overhead in two easy steps, then grow profits quickly from every customer relationship.
• Mistakes I've Made in Sales and Marketing
  What a mentor taught me about business-to-business sales and marketing, plus the mistakes I made.
• A Secret of Lead Generation that Drives Sales
  How to get prospects to call you? The first secret of prospecting they you are not using, that is killing your business profits.
• How to Make Customers Want to do Business with You
  Your buyers want what their competition can't have, that isn't easy to get, and that produces the specific results they desire.
• Customer Acquisition Objectives For Attracting Profitable Business-To-Business Customers
  How you can attract profitable customers easily with these key customer acquisition objectives?
• Learn More In Less Time While Improving Productivity
  The fastest, most sure fire way to increase sales and marketing productivity without spending more on employee training and development.
• How To Avoid Becoming A Marketing Victim?
  Never have second thoughts about an advertising purchase no matter how much it cost.
• A Simple Strategy To Know What Is Important About Customer Desires So That You Sell More
  How to prioritize customer desires to capture a buyers interests quickly with less effort.
• How To Increase Sales By Becoming An Insider To The Customer
  A research approach that turns selling encounters into profitable opportunities for you and prospects alike.
• How Strategic Long-Term Buying Relationships Are Creating Valued Customers
  Ways to increase customer life time value and increase what customers get from your complex services.
• Tragic Mistakes Your Marketing Department Is Doing To Hurt Sales
  Are you letting marketing hurt your ability to generate new sales and create customer relationships?

(Read Complete Column Archive)