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      <title>Building Business Relationships</title>
      <link>http://iunctura.com/columns/</link>
      <description>How selling professional can stop struggling to create and keep profitable customers, simple strategies that turn every business relationship into profits guaranteed.</description>
      <language>en</language>
      <copyright>Copyright 2012</copyright>
      <lastBuildDate>Tue, 09 Mar 2010 17:53:28 -0500</lastBuildDate>
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         <title>Getting more buyers calling you</title>
         <description><![CDATA[<p>Your product doesn't matter, it's possible no body cares.  If you want to be in business, you must move past the "great idea syndrome."  If you want sales, then find out where you fall down in your sales process.</p>]]></description>
         <link>http://iunctura.com/columns/2010/03/getting_more_buyers_calling_yo.html</link>
         <guid>http://iunctura.com/columns/2010/03/getting_more_buyers_calling_yo.html</guid>
         <category>apply-strategy</category>
         <pubDate>Tue, 09 Mar 2010 17:53:28 -0500</pubDate>
      </item>
      
      <item>
         <title>Cold canvassing by email?</title>
         <description><![CDATA[<p><b>Do you want more prospects?</b>  Opening the door with company "Contact Us" pages can connect you decision makers in smaller to midsized firms.  But for maximum results in minimum time it needs to be done the right way.</p>]]></description>
         <link>http://iunctura.com/columns/2010/03/cold_canvassing_by_email.html</link>
         <guid>http://iunctura.com/columns/2010/03/cold_canvassing_by_email.html</guid>
         <category>lead-generation</category>
         <pubDate>Wed, 03 Mar 2010 08:01:10 -0500</pubDate>
      </item>
      
      <item>
         <title>Understanding the Mindset of Buyers</title>
         <description><![CDATA[<p>The Internet makes it easier to <a href="/columns/2003/09/make_effort_to.html" title="Make every effort to understand customer desires for maximum profits">truly understand the needs and desires of buyers</a>, through this you can motivate them to purchase from you.  While this video talks about Internet marketing, Glenn Livingston carefully points out that this kind of understanding can help sell physical products.</p>]]></description>
         <link>http://iunctura.com/columns/2010/02/understanding_the_mindset_of_b.html</link>
         <guid>http://iunctura.com/columns/2010/02/understanding_the_mindset_of_b.html</guid>
         <category>customer-relations</category>
         <pubDate>Wed, 24 Feb 2010 12:13:52 -0500</pubDate>
      </item>
      
      <item>
         <title>Role of pictures in social media</title>
         <description><![CDATA[<p>Whether social media or your website, it's important to have pictures.  Great personality pictures provide social proof you exist, that you provide value, and that you have real customers.  <strong>The pictures you use in social media matter, caveat emptor.</strong></p>]]></description>
         <link>http://iunctura.com/columns/2010/02/role_of_pictures_in_social_med.html</link>
         <guid>http://iunctura.com/columns/2010/02/role_of_pictures_in_social_med.html</guid>
         <category>social-networking</category>
         <pubDate>Wed, 17 Feb 2010 13:58:42 -0500</pubDate>
      </item>
      
      <item>
         <title>How to Involve Your Customers in Events</title>
         <description><![CDATA[<p>Over the last few months I've been collecting insights for <a href="/members/2003/25/newsletter.shtml#00" title="How Can You Serve A Customer You Do Not Know?">getting to know your customers better</a> at events.  Your customers know tons about what they want, but it's not always so easy to access that information.  That's where event marketing and these useful tips come into play:</p>]]></description>
         <link>http://iunctura.com/columns/2010/02/how_to_involve_your_customers.html</link>
         <guid>http://iunctura.com/columns/2010/02/how_to_involve_your_customers.html</guid>
         <category>customer-relations</category>
         <pubDate>Mon, 15 Feb 2010 09:46:19 -0500</pubDate>
      </item>
      
      <item>
         <title>Create Customer Satisfaction Everyday</title>
         <description><![CDATA[<p>Service isn't what you provide as much as what your customers feel they get.  sounds kind of soft, however, meeting expectations you or your market sets about products or service lead to delivery satisfaction.</p>]]></description>
         <link>http://iunctura.com/columns/2010/01/create_customer_satisfaction_e_1.html</link>
         <guid>http://iunctura.com/columns/2010/01/create_customer_satisfaction_e_1.html</guid>
         <category>sales-strategy</category>
         <pubDate>Mon, 04 Jan 2010 10:46:03 -0500</pubDate>
      </item>
      
      <item>
         <title>Using Questions for Sales Answers</title>
         <description><![CDATA[<p>Before your prospects can become customers, <strong>they have certain questions in their mind that need answered</strong>.  The problem for you, the professional sales person, is that questions brought forward in appointments tend to become objections. This hardly help the sale.</p>]]></description>
         <link>http://iunctura.com/columns/2009/05/using_questions.html</link>
         <guid>http://iunctura.com/columns/2009/05/using_questions.html</guid>
         <category>lead-generation</category>
         <pubDate>Thu, 28 May 2009 10:22:15 -0500</pubDate>
      </item>
      
      <item>
         <title>Are You Paying It Forward</title>
         <description><![CDATA[<p>If you want to secure (earn) a lasting business relationships with your customers, community, and really enjoy what you are doing, then give back something.  The concept of paying it forward can change your business prospective.</p>]]></description>
         <link>http://iunctura.com/columns/2009/05/are_you_paying.html</link>
         <guid>http://iunctura.com/columns/2009/05/are_you_paying.html</guid>
         <category>strategic-relations</category>
         <pubDate>Tue, 12 May 2009 09:54:24 -0500</pubDate>
      </item>
      
      <item>
         <title>Why You Need a Marketing Budget</title>
         <description><![CDATA[<p>In my consultations and interviews with non-clients I often shock them by asking about their marketing budget.  Usually I'm paid out of overhead, but <strong>without a marketing budget clients are grounded from implementing many of my suggestions</strong>.  The common responses I get, for not having a clear marketing budget, may surprise you.</p>]]></description>
         <link>http://iunctura.com/columns/2009/05/why_you_need_a_1.html</link>
         <guid>http://iunctura.com/columns/2009/05/why_you_need_a_1.html</guid>
         <category>marketing-strategy</category>
         <pubDate>Sat, 02 May 2009 10:56:30 -0500</pubDate>
      </item>
      
      <item>
         <title>Keeping In Touch with Your House List</title>
         <description><![CDATA[<p>Your technology services firm is sitting on a gold mine of information that properly accessed can grow your business.  It's your customer or house lists.  How to market those you already have on your house list?</p>]]></description>
         <link>http://iunctura.com/columns/2009/04/keeping_in_touc.html</link>
         <guid>http://iunctura.com/columns/2009/04/keeping_in_touc.html</guid>
         <category>marketing-strategy</category>
         <pubDate>Wed, 22 Apr 2009 09:39:18 -0500</pubDate>
      </item>
      
      <item>
         <title>Still Using Manual Web Forums</title>
         <description><![CDATA[<p>You visit a website, want to request more information, but all they have is a simple fax back form.  Before you dismiss what you see some business-to-business firms doing on-line, you will want to read this article completely.</p>]]></description>
         <link>http://iunctura.com/columns/2009/04/still_using_man_1.html</link>
         <guid>http://iunctura.com/columns/2009/04/still_using_man_1.html</guid>
         <category>b2b-websites</category>
         <pubDate>Sun, 12 Apr 2009 09:48:25 -0500</pubDate>
      </item>
      
      <item>
         <title>The False Relationship Economy</title>
         <description><![CDATA[<p>In today's world of social networking and media, many have false relationships with no value, and brag about it.  Here's how NOT to waste time with social networking.</p>]]></description>
         <link>http://iunctura.com/columns/2009/04/the_false_relat_1.html</link>
         <guid>http://iunctura.com/columns/2009/04/the_false_relat_1.html</guid>
         <category>social-networking</category>
         <pubDate>Thu, 02 Apr 2009 08:23:01 -0500</pubDate>
      </item>
      
      <item>
         <title>Getting More From Sales Measurements</title>
         <description><![CDATA[<p>Tracking daily performance helps improve results, but it takes times and effort.  Now that you are measuring daily actions and selling performance, <strong>how to do you make this process easier?</strong>  Here are a few strategies to get you started.</p>]]></description>
         <link>http://iunctura.com/columns/2009/03/getting_more_fr_2.html</link>
         <guid>http://iunctura.com/columns/2009/03/getting_more_fr_2.html</guid>
         <category>apply-strategy</category>
         <pubDate>Sun, 22 Mar 2009 09:22:24 -0500</pubDate>
      </item>
      
      <item>
         <title>Deliver with Assurance of Results</title>
         <description><![CDATA[<p>My wife and I am buying a house. We've found something that supports our 5 year needs, plus would make a great rental after that. Here's an interesting sales lesson from our choosing a property inspector.</p>]]></description>
         <link>http://iunctura.com/columns/2009/03/deliver_with_as.html</link>
         <guid>http://iunctura.com/columns/2009/03/deliver_with_as.html</guid>
         <category>clearly-communicate</category>
         <pubDate>Thu, 19 Mar 2009 16:19:52 -0500</pubDate>
      </item>
      
      <item>
         <title>How to use Infomation Products for Lead Generation</title>
         <description><![CDATA[<p>Of all the many ways you can promote your industrial or technology service based business, very few consider using information products.  <strong>Here are some ideas to get you started:</strong></p>]]></description>
         <link>http://iunctura.com/columns/2009/03/how_to_use_info.html</link>
         <guid>http://iunctura.com/columns/2009/03/how_to_use_info.html</guid>
         <category>lead-generation</category>
         <pubDate>Sun, 15 Mar 2009 09:39:52 -0500</pubDate>
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