Turning Relationships Into Profits™

Building Business Relationships Columns
(Membership Required)

• Are Sales Gimmicks Worth It?
  Should you use sales gimmicks to get a prospects attention in lead generation, appointment setting, or marketing campaigns?
• Use Common Curtesous in Social Networking Communities
  How to enter any community, be welcome, and attract new customers to your business.
• Best Insight for Recessionary Marketing
  How to recession proof your business-to-business service firm with certain marketing strategy you can easily implement without any special skills.
• Biggest Social Media Marketing Mistakes
  How to get more from social media in the business you have using three simple steps.
• Testing Strategies that Get Your Copy Approved
  A surefire way to test marketing copy that demonstrates its power to create a profitable response and clearly communicate your message.
• Are You Waiting for the Economy to Improve?
  Too many well meaning sales and marketing professionals are waiting for the economy to improve, now you can get results even in a recession.
• Improper Use of Sales Gimmicks Insults Prospects
  Three horribly misused sales gimmicks that will hurt business relationships and limit business-to-business sales interest.

(Read more Building Business Relationships Columns)

Sales and Marketing Articles

Key Performance Areas Successful Managers Consider Before Getting Started On Any Project
What the results oriented managers do during project planning to create success instead of failure and frustration.
How Strategic Long-Term Buying Relationships Are Creating Valued Customers
Ways to increase customer life time value and increase what customers get from your complex services.
Get Results With Your Monthly Action Plan For Creating Profitable Customers Quickly
How to know which steps are necessary to attract the customers you want now.
Unleashing Advisory For Measurable Results In Creating Profitable Customers
How the best of every industry stay in top form as leaders in even struggling markets.
Nine Things Unprofitable Customers Aren't Going To Do For Your Business
Advice to executives who don't know the real difference between profitable and unprofitable customers.
How To Set Ethical Guidelines So The Government Doesn't Have To Set Them For You
Four ways to avoid mistakes in ethics that prevent you form attracting profitable customers quickly.
How To Design Communications That Keep Profitable Customers
Learn how to capture the attention of customers so that they return to buy repeatedly.
Enhancing Customer Information to Improve CRM Return;
Things to do that improve your responsiveness to customer demands.
Critical Thinking About CRM Implementation;
Learn a prospective for customer relationship management that improves return on investment.
Review: Dr. Robert Cialdini's Influence: The Psychology Of Persuasion
If you ever wanted to understand how people are influenced to make certain decisions over others.

(Read more Sales and Marketing Management Articles)

About Your GOLD Membership

The Center for Strategic Relations provides Sales and Marketing professionals unique resources designed to turn business relationships into profits guaranteed.

Members will find powerful resources and tools designed to increase bottom-line profits while increasing customer retention. As a member, you can also discuss customer relationship management (CRM) and building business relationships with experienced professionals and guest experts.

Every month new materials go on-line, members get questions answered and valuable coaching to help them make the most of customer relationship efforts.

Click here to become a member today >>