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Turning Relationships Into Profits™
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Improving your Relationship with Profitable Customers

Materials

• Are You Promoting Your Best Customers?
• Increase Short-Term Revenue Without Hurting Profits
• Make Building Profitable Relationships Part Of Business Purpose
• Credibility With Prospects Helps Them Decide To Buy
• Learn How To Keep Customers Profitably Satisfied
• An Exercise for Any Website Owner Who Wants More Profitable Customers
• Differentiating Factors between “Normal” And “Profitable” Customers

Resources

1. 'Best' Customers: More Profitable Relationships by Barry Stamos (Clickz.com, 28 October 2002) Provides three tactics towards more profitable revenues, a useful introduction to profitable customers.
2. Inside The Minds: Profitable Customer Relationships.