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Want stronger business relationships that help out maneuver the toughest competition

The Center for Strategic Relations provides members unique methods to improve business relationships, increase customer loyalty, and reduce employee turnover. That as a member you'll improve B2B lead generation, customer retention, and discover sustainable selling systems.

Founded in 1999, as a resources specifically for business-to-business technical services providers who want to:

• Avoid costly mistakes in marketing technical services, especially those complex business-to-business solutions that require your level of expertise and quality,
• Increase customer retention as much as 47% so that you produce a better return on your efforts and have more customers referring you new business,
• Extend your personal network to access career opportunities right for you and have the resources you desire, reach into new markets easily with fewer headaches,
• Market professional services profitably, in any economy, attracting more qualified leads and retaining more profitable customers,
• Attract profitable customers who will take your organization and your income beyond current expectations, those with a higher capacity to purchase,
• Reach customers who are easier to serve at a higher profit than those you have right now, even transform existing customers into repeat buyers,
• Improve business relationships so that you increase financial stability even in rapidly changing industries, stay in front of your competition, no matter what they do,
• Learn how to close more sales in less time, with more reorders, no matter how complex your solutions or the state of the economy,

Plus much, much more ...

Our members represent top business-to-business technology and professional services companies from around the world. Vertical industries include software engineering, systems design, light manufacturing, research & development, health care management services, commercial banking, and information technology services. These professional services are the backbone of successful manufacturing, financial services, and drive whole economies.

This program specializes in solutions for technology service providers who sell to other businesses. Not some deep pocket consumer marketer, but instead the hardened in the trenches business-to-business selling professional who wants strategies that produce results.

You get tools that turn business to business relationships into profits. Information resources designed to help you make measured decisions that improve business relationships include:

• Email Newsletter. Get bite sized insights you can use each week to spark new ideas, to slip past your competitors efforts and take their very best customers. You get the keys that open new doors of opportunity in your industry, in your market, in this economy.
• Members Only Content. Go in depth with tools, resources, and step-by-step plans that show you how to increase revenue, attract more qualified leads, keep more of your best customers. Discover principle based sales fundamentals that get you business.
• Educational Tutorials. The exact method and strategy necessary to solve specific business problems, or even eliminate ever facing these challenges in your business. Designed to put into action quickly, whether you delegate or do it yourself.
• Coaching Programs. These tailored sessions walk you through challenges that block your ability to create meaningful results in your business profits. Confidentially position yourself for your deepest desires, this one-on-one approach gives you a resource to bounce around new ideas, or get a second opinion.
• Private Message Board. You are never alone, get accountability, support, and tailored insights for your unique situation. Connect with peers, eavesdrop on private professional technical services sales and marketing discussions for that next big idea that lets you dominate your market.

The Center for Strategic Relations advocates ethically, socially, and economically sustainable business practices for professional technical services firms. This private coaching program was specifically developed to help overcome many of the common challenges clients face in b2b lead generation, customer retention, customer profitability, and creating selling results.

What readers and clients are saying

"Thanks for all the help, will get in touch with you in due course. Right now I am having success with the management and the teams. Your website is an excellent resource. Thanks again."
-- Anand Subramaniam, Australia.

"Your site interested me because customer relationship and customer retention are two really important topics for me, and I found them explained really clearly by you. From an Italian point of view, the direct relationship with the customer/client/prospect is one of the most important assets."
-- Giordano Contestabile, Marketing and Communication Manager, Blurum. Milano, Italy

Resonse from Lead Generation Strategies (Inside Strategic Relations, June 15, 2004),

"Your newsletter always takes such a unique angle on common business relationship issues. Your advice on using buying behaviors as an aspect of lead generation was simply brilliant. Of course, you're right--finding out why current customers decided to buy and duplicating that makes the utmost sense, but I had never really considered how I was wasting time and money pursuing lead generation strategies that worked for others when I didn't have any proof that they were working for me."
-- Jessica Albon, The Write Exposure, Sneads Ferry, NC.

From a reader of Inside Strategic Relations,

"You provide well-reasoned thoughts and recommendations on how to improve customer relationships your newsletter becomes an inspiration. I also like the broad perspective of its topics which emphasize that CRM is not only a strategy but also applied tactics."
-- Tomas Bjöersdorff, Sweden.

Readers of Leading Your Inner Circle (Inside Strategic Relations, February 1, 2004) say,

"Your comments in the newsletter are right on target. It sounds so simple, but being able to see clearly from everyone's perspective and understand what is valuable in the specific relationship at hand is not a skill most businesspeople have developed."
-- Jan Twombly, The Rhythm Of Business Inc, Co-author of Collaborative Communities (Dearborn Trade, 2001) with Jeffrey Shuman

(For more Testimonials about the Center for Strategic Relations)

How You Can Become a Member

Access valuable resources locked away at this web site by becoming a member of our Applying Strategic Relations program. You'll find exclusive materials, including everything described here plus:

• A research library included survey results, special reports, and supplemental materials;
• The members only forum allows you get answers about challenges facing your business;
• Access to pre-publication materials giving you access to strategies before anyone else;
• Archive issues of the Inside Strategic Relations newsletter without restrictions;
• Audio programs including interviews, recorded speeches, and workshops;

A membership isn't about learning as much as it is about applying the principles of strong business relationships. Just one idea could produce thousands for your business, but a membership isn't for everyone.

If you're JUST looking for "feel-good information" this program isn't right for you -- Applying Strategic Relations is about action oriented tools that produce measurable results in your organization! If you are tired of losing money in this economy with mystery marketing or sales efforts that just done turn profits, then you are in the right place.

With your SILVER level or above membership, you'll unlock everything in this web site, plus a private coaching forum, monthly newsletters, telephone conference calls, worksheets and fill-in-the-blank tools; all designed to help you get better results today. Everything about this program was designed to bring you bankable returns.

Imagine automating your b2b lead generation, imagine keeping more of your profitable customers, then literally cloning your best customers when you need more sales. Discover referral automation systems, marketing tools that leverage you time, and insights to reclaim results in your business.

You can stand outside wondering how to improve your sales results, or you can apply for membership today. You are under no obligation to stay, join completely risk free. To unlock access to a wealth of resources, become a member today!