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Featured Articles

Articles for business-to-business selling professionals who want to improve lead generation, cultivate business relationships, and close more sales in this economy. Specially tailored for the professional technical services firm who wants measurable sales results.

• Key Performance Areas Successful Managers Consider Before Getting Started On Any Project
  What the results oriented sales professional do during project planning to create success instead of failure and frustration.
• How Strategic Long-Term Buying Relationships Are Creating Valued Customers
  Ways to increase customer life time value and increase what customers get from your complex services.
• Get Results With Your Monthly Action Plan For Creating Profitable Customers Quickly
  How to know which steps are necessary to attract the customers you want now.
• Unleashing Advisory For Measurable Results In Creating Profitable Customers
  How the best of every industry stay in top form as leaders in even struggling markets.
• Nine Things Unprofitable Customers Aren't Going To Do For Your Business
  Advice to executives who don't know the real difference between profitable and unprofitable customers.
• How To Set Ethical Guidelines So The Government Doesn't Have To Set Them For You
  Four ways to avoid mistakes in ethics that prevent you form attracting profitable customers quickly.
• How To Design Communications That Keep Profitable Customers
  Learn how to capture the attention of customers so that they return to buy repeatedly.
• Enhancing Customer Information to Improve CRM Return
  Things to do that improve your responsiveness to customer demands.
• Critical Thinking About CRM Implementation
  Learn a prospective for customer relationship management that improves return on investment.
• [Review] Dr. Robert Cialdini's Influence: The Psychology Of Persuasion
  If you ever wanted to understand how people are influenced to make certain decisions over others.
• Ways to Leverage Internal Partnerships to Improve the Customer Experience
• [Review] Shel Horowitz's Principled Profit: Marketing that Puts People First
  An ethical way of generating solid profits while still putting people first.
• Understanding How B2B Relationships Are Cultivated With Your Web Site
• Multitasking is Wasteful and Unproductive
• 9 Ways to Improve Customer Retention in a Tight Marketplace
• Targeting Your Best Customers Improves Your Marketing Plan Success
• Getting Things Done, How executives can do more
• How to Get Started Earning Internal Partnerships for Greater Corporate Stability
• Using Incremental Learning to Boost Your Intelligence
• Are You Still Concerned About The Economy?
• Simple Guidelines for Successful Business Development
• Increasing Sales with Customer Interaction Points
• Simple Ways to Automate Customer Interaction Points No Matter Your Company Size
• You Must Have a Solid Strategy for Implementation Before You Settle on a CRM Product
• How to Increase Your Profits by Cultivating Your 'Top Ten Percent'
• Enhancing Amazon.com or any other business who wants more profitable customers
• Classifying Customers and Identify Profit Centers for your Business
• Exploiting Customer Interaction Points for Increased Sales
• How to Classify Customers and Identify Profit Centers for Your Business
• Seven things you should know before you hire outside business development staff
• How to build friendships in business
• How to Grow Your Product with the Customer in Mind
• 7 Guidelines for Successful Business Development
• 4 Ways to Improve Communications with Your Customers to Create Sustainable Profits

Each article covers specific challenges you'll face as a productive b2b sales professional as you market technical services. While things change, these foundational materials help you stand strong even in the toughest economy. You'll sell more, attract more profitable customers, and do more business this year with these materials.

A BRONZE or better membership is required to access these materials. If you are NOT already a member of unique coaching program, then you are probably missing out on thousands in commissions every month that are yours to receive if you understand these business relationship strategies. It only takes a few minutes, apply today to become a member.