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Newsletter Archive

• Management Self Sabotage
  How sales and marketing managers are sabotaging their own compensation and what you can do to create better selling productivity.
• Losing Customer Loyalty?
  Common Customer Relationship Management mistakes that cause you to lose customers.
• Keeping Major Accounts
  How to keep the major accounts you have and get more from customer acquisition activities.
• Sales Force Productivity
  The ten things your sales force has forgotten that once remembered again will turn around sales productivity.
• The Next Level
  Turn that Customer Relationship Management solution into the revenue it promised in the first place.
• Embracing Corporate Culture
  Changing corporate culture doubles your ability to increase customer satisfaction and retain customers, who are happy to buy year after year.
• Customer Loyalty Mistakes
  How to increase customer loyalty, creating an invisible barrier protecting them from competitors.
• Product Differentiation Strategy
  How to position your solution to provide unique value even when it is just like what everyone else offers.
• Selling The Invisible
  What your sales team doesn't know about helping prospects buy what they can't see.
• Motivate Your Sales Team
  What you can do to avoid the secret humiliation that so many sales managers face today.
• Sustainable Growth Now
  How to turn your existing sales or marketing team into a selling force without increasing costs.
• Customer Relations Group
  How to improve customer satisfaction while improving the results you create with customer relationships management.
• Succeed Before You Start
  The critical two questions to ask for meaningful success in your project for you and your team.
• Loyal Happy Customers
  It's easier to keep customers when you use these simple strategies for closing each opportunity.
• Rebuilding Damaged Relationships
  Save your investment in valued customers and keep upset ones from stomping off to the competition.
• More From Transactions
  How to get front-line staff to multiple marketing and sales investments with little or no effort.
• Power Communications Strategies
  What customers really want to hear and how to turn those words into profits.
• Creating Competitive Advantage
  Who else wants loyalty so strong customers will buy everything you have to offer?
• Your Customer Network
  Everything about your business can be stolen, but with this, your customers will never leave you.
• The Wrong Customers
  Why most of the customers you have today aren't good for your business.
• Low-Cost Buying Relationships
  Who else wants to attract qualified prospects and reduce the cost to acquire new customers?
• Weak Internal Relationships
  Internal relationships influence customer more than any other factor in business, so what can be done to improve them.
• Persuading Internal Customers
  How to handle your hardest selling job of motivating employees to reach business objectives.
• Wasting Marketing Resources
  Mistakes to avoid on path to sales and marketing efficiency and relationships with internal customers.
• How Marketing Hurts Sales
  Lurking in your business are simple misunderstandings that cost you thousands each year in lost business opportunity.
• Get Employees Building Relationships
  How to involve your employees because without their interest and dedication, no relationship building initiative will ever be successful.
• Relationship Building Responsibilities
  Nine responsibilities every executive follows for team support in relationship building efforts.
• Customer Directed Quality
  Three factors to refresh fading products and invent new ones customers can't wait to purchase.
• Customer Relationships Magically
  Why you will be disappointed if you believe the instant results promised and what you can do to create relationships faster.
• Friendship In Business
  Friendship in business is overrated, abused, misused, and not understood by most selling professionals who want profits.
• Increase Market Share
  How to get more profits without acquiring a single new customer.
• Better Results Today
  Learn how to reward your bottom-line with strong sales performance and stronger buying relationships.
• Cultivating Qualified Response
  How to become a valued asset called first even when other options are available in your market place.
• Marketing Results Actions
  What you must do to create measurable results in your marketing activities.
• Relationships Attract Resources
  Why business relationships is not your objective as much as a means to an end.
• Customer Retention Techniques
  With these strategies, you can automate customer loyalty marketing with greater sales and marketing efficiency.
• Measuring Marketing ROI
  Create bankable results from two strategies shared in this lesson guaranteed.
• Designing Profitable Communications
  Learn the three reasons to communicate with customers that must exist in every interaction for profitable
  customer relationships.
• Communicate For Retention
  How to grab your customer's attention to keep the buying from you whenever the opportunity arises.
• Creating Implementation Results
  How you can have the results you deserve from building business relationships.
• Your Executive Responsibility
  Are you making these mistakes and ruining customer relationships, even undermining your leadership?
• Increasing Brand Loyalty
  Steps you must take to sustain business relationships so that you create more loyal buyers.
• Building Trust And Credibility
  Learn how communications influences your relationship with new clients.
• Communicate to Build Relationships
  Do these 9 things for the type of communications that creates and keeps profitable customers.
• Selecting Communications Tools
  How to understand buyers well enough to communicate a relevant message that builds credibility and trust.
• Better Internal Customers
  How the marketing convergence improves internal customer relationships and your effectiveness in sales, marketing, and service.
• Introducing Marketing Convergence
  Why the marketing convergence is now necessary , and how it's possible with simplified technologies that track business relationships.
• Creating Frequent Buyers
  Learn how relationship value influences a leads decision to become a frequent buyer.
• Guide business to business Leads
  Eleven tested strategies to pre-qualify leads so that you can double the results of your sales efforts.
• Tracking Lead Conversion
  To track lead conversion properly, your Customer Relationship Management system must do these 10 things.
• Why Quality Leads First
  Develop a solid lead tracking system that increases relationship quality all lead generation efforts.
• Segmentation Improves Lead Generation
  How to improve CRM user acceptance to double lead generation response.
• Increase Usage To Improve Measures
  Create greater accuracy through a unified CRM implementation strategy so that you keep more customers.
• Lead Generation Strategies
  Improve lead generation efforts so that you produce better results with what you already know about profitable customers.
• Improving Customer Acquisition
  Learn how to motivate more customers to action so that you waste less time with those who will never purchase.
• Measuring Client Behavior
  Ways to get more from your relationship building efforts and how to understand exactly what they want.
• Quantifying Customer Relationship Value
  Understand and measure customer interaction points so that you can really know what a customer is worth.
• Instilling Your Vision (Influence of Commitment; Part 2 of 2)
  How to use simple commitments to draw all your employees in the right direction of accomplishing business objectives.
• The Influence Of Commitment (Influence of Commitment; Part 1 of 2)
  Find out if you are sending the wrong message about you and your company.
• Long-Term Buying Relationships
  Ways to keep customers returning to your company over any other option available.
• Reasons For Customer Relationships
  How to move beyond the superficial for lasting results that grow your business profits.
• Maintaining Inner Circle Relationships (Inner Circle Relationships; Part 4 of 4)
  One thing that can develop powerful relationships so that you can compound positive value with minimal resources.
• Leading Your Inner Circle (Inner Circle Relationships; Part 3 of 4)
  How to cultivate close relationships to achieve tough mutual objectives.
• Choosing Inner Circle Members (Inner Circle Relations; Part 2 of 4)
  Who should you surround yourself with powerful assets for strong business relationships?
• Your Inner Circle (Inner Circle Relationships; Part 1 of 4)
  The closest held secret in business relationships that can help you accomplish more.
• Introducing New Solutions
  Do you want 7 strategies to help prospects buy your new product offerings?
• Picturing Corporate Relationships
  How to help others see the value in a relationship with your business.
• Build on a Strong Foundation
  Find out if you are sacrificing existing customer for the sake of expansion.
• Give Customers What They Want
  Business is about fulfilling desires, are you creating products your customers really want to buy?
• Customer Relationship Segmentation Strategies
  How serving fewer customers can improve customer relationship management.
• Customer Centric Measures
  With accurate measurements you can improve anything, including your goals for customer relationships.
• Happy and Profitable Employees
  Questions to ask returning employees to eliminate the revolving door syndrome.
• Solutions for Slow Economies
  Recession proof strategies to build your bottom-line even in the slowest of times.
• Are You The Leader You Should Be?
  How to become a through leader, especially with those closest to your business profits.
• Ethics of Profit in Business Relationships
  A checklist for creating sustainable profits in partner, employee, and customer relationships.
• Let Customers Shape Profitable Products
  The only surefire way to create products customers demand and buy without hassle.
• Know Thy Customer Well To Serve Them
  How to get customers to say "Yes" to a relationship with your company over any other option available.
• Hypnotize Customers into Doing Your Will
  Proven ways to improve customer loyalty in 5 weeks even when your company is unknown in the industry.
• Picking Economically Sound Relationships
  Why there is always someone buying, and how to make sure they are buying from you.
  • Correction, Research Survey Address in Last Issue
    Strategies for sustaining relationships even when you make mistakes.
• Harness the Power at Every Interaction
  The one place you can master any customer relationship for huge profits your competitors can't take away.
• Foolish Actions Mess the Message
  Billionaire shares secret for cultivating trust and confidence in you as a leader.
• A New Beginning in Diplomatic Change
  Absurd strategies to make your competition work for you and drive new revenue to your business.

On Work Assignment, Business Development

• Profits with less People and more Powerful Products
  Create giant results with the people you already have as they accomplish as much as twice the staff would.
• Speak About Everyone Winning Customers
  What you're not doing that destroys the value you should be getting from partner relationships.
• Trim the Excess or Lose It All
  Why layoffs are necessary, plus strategies to keep valued employees during hard times.
• Cleaning up with Free Shipping and Giving
  How to turn what you know about the customers you have that helps you attract more.
• Your People and Process, The New Corporation
  Getting more everyday from your companies most valuable asset.
• Finally the Industry Catches Up
  What you should already know about servicing your existing customers for greater profits and retention.

Also available, the archive of Strategic Relations Journal [Email Edition: 33 issues, 2002 to 2003; Print Expanded Version, 2006+] and Business Success Newsletter [32 issues, 2001 to 2002].

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