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For selling professionals who want more profitable business relationships. Members get access to a complete newsletter archive or join this newsletter. (Short weekly articles.)

Newsletter Archive

• Management Self Sabotage
  How sales and marketing managers are sabotaging their own compensation and what you can do to create better selling productivity.
• Losing Customer Loyalty?
  Common Customer Relationship Management mistakes that cause you to lose customers.
• Keeping Major Accounts
  How to keep the major accounts you have and get more from customer acquisition activities.
• Sales Force Productivity
  The ten things your sales force has forgotten that once remembered again will turn around sales productivity.
• The Next Level
  Turn that Customer Relationship Management solution into the revenue it promised in the first place.
• Embracing Corporate Culture
  Changing corporate culture doubles your ability to increase customer satisfaction and retain customers, who are happy to buy year after year.
• Customer Loyalty Mistakes
  How to increase customer loyalty, creating an invisible barrier protecting them from competitors.
• Product Differentiation Strategy
  How to position your solution to provide unique value even when it is just like what everyone else offers.
• Selling The Invisible
  What your sales team doesn't know about helping prospects buy what they can't see.
• Motivate Your Sales Team
  What you can do to avoid the secret humiliation that so many sales managers face today.
• Sustainable Growth Now
  How to turn your existing sales or marketing team into a selling force without increasing costs.
• Customer Relations Group
  How to improve customer satisfaction while improving the results you create with customer relationships management.
• Succeed Before You Start
  The critical two questions to ask for meaningful success in your project for you and your team.
• Loyal Happy Customers
  It's easier to keep customers when you use these simple strategies for closing each opportunity.
• Rebuilding Damaged Relationships
  Save your investment in valued customers and keep upset ones from stomping off to the competition.
• More From Transactions
  How to get front-line staff to multiple marketing and sales investments with little or no effort.
• Power Communications Strategies
  What customers really want to hear and how to turn those words into profits.
• Creating Competitive Advantage
  Who else wants loyalty so strong customers will buy everything you have to offer?
• Your Customer Network
  Everything about your business can be stolen, but with this, your customers will never leave you.
• The Wrong Customers
  Why most of the customers you have today aren't good for your business.
• Low-Cost Buying Relationships
  Who else wants to attract qualified prospects and reduce the cost to acquire new customers?
• Weak Internal Relationships
  Internal relationships influence customer more than any other factor in business, so what can be done to improve them.
• Persuading Internal Customers
  How to handle your hardest selling job of motivating employees to reach business objectives.
• Wasting Marketing Resources
  Mistakes to avoid on path to sales and marketing efficiency and relationships with internal customers.
• How Marketing Hurts Sales
  Lurking in your business are simple misunderstandings that cost you thousands each year in lost business opportunity.
• Get Employees Building Relationships
  How to involve your employees because without their interest and dedication, no relationship building initiative will ever be successful.
• Relationship Building Responsibilities
  Nine responsibilities every executive follows for team support in relationship building efforts.
• Customer Directed Quality
  Three factors to refresh fading products and invent new ones customers can't wait to purchase.
• Customer Relationships Magically
  Why you will be disappointed if you believe the instant results promised and what you can do to create relationships faster.
• Friendship In Business
  Friendship in business is overrated, abused, misused, and not understood by most selling professionals who want profits.
• Increase Market Share
  How to get more profits without acquiring a single new customer.
• Better Results Today
  Learn how to reward your bottom-line with strong sales performance and stronger buying relationships.
• Cultivating Qualified Response
  How to become a valued asset called first even when other options are available in your market place.
• Marketing Results Actions
  What you must do to create measurable results in your marketing activities.
• Relationships Attract Resources
  Why business relationships is not your objective as much as a means to an end.
• Customer Retention Techniques
  With these strategies, you can automate customer loyalty marketing with greater sales and marketing efficiency.
• Measuring Marketing ROI
  Create bankable results from two strategies shared in this lesson guaranteed.
• Designing Profitable Communications
  Learn the three reasons to communicate with customers that must exist in every interaction for profitable
  customer relationships.
• Communicate For Retention
  How to grab your customer's attention to keep the buying from you whenever the opportunity arises.
• Creating Implementation Results
  How you can have the results you deserve from building business relationships.
• Your Executive Responsibility
  Are you making these mistakes and ruining customer relationships, even undermining your leadership?
• Increasing Brand Loyalty
  Steps you must take to sustain business relationships so that you create more loyal buyers.
• Building Trust And Credibility
  Learn how communications influences your relationship with new clients.
• Communicate to Build Relationships
  Do these 9 things for the type of communications that creates and keeps profitable customers.
• Selecting Communications Tools
  How to understand buyers well enough to communicate a relevant message that builds credibility and trust.
• Better Internal Customers
  How the marketing convergence improves internal customer relationships and your effectiveness in sales, marketing, and service.
• Introducing Marketing Convergence
  Why the marketing convergence is now necessary , and how it's possible with simplified technologies that track business relationships.
• Creating Frequent Buyers
  Learn how relationship value influences a leads decision to become a frequent buyer.
• Guide business to business Leads
  Eleven tested strategies to pre-qualify leads so that you can double the results of your sales efforts.
• Tracking Lead Conversion
  To track lead conversion properly, your Customer Relationship Management system must do these 10 things.
• Why Quality Leads First
  Develop a solid lead tracking system that increases relationship quality all lead generation efforts.
• Segmentation Improves Lead Generation
  How to improve CRM user acceptance to double lead generation response.
• Increase Usage To Improve Measures
  Create greater accuracy through a unified CRM implementation strategy so that you keep more customers.
• Lead Generation Strategies
  Improve lead generation efforts so that you produce better results with what you already know about profitable customers.
• Improving Customer Acquisition
  Learn how to motivate more customers to action so that you waste less time with those who will never purchase.
• Measuring Client Behavior
  Ways to get more from your relationship building efforts and how to understand exactly what they want.
• Quantifying Customer Relationship Value
  Understand and measure customer interaction points so that you can really know what a customer is worth.
• Instilling Your Vision (Influence of Commitment; Part 2 of 2)
  How to use simple commitments to draw all your employees in the right direction of accomplishing business objectives.
• The Influence Of Commitment (Influence of Commitment; Part 1 of 2)
  Find out if you are sending the wrong message about you and your company.
• Long-Term Buying Relationships
  Ways to keep customers returning to your company over any other option available.
• Reasons For Customer Relationships
  How to move beyond the superficial for lasting results that grow your business profits.
• Maintaining Inner Circle Relationships (Inner Circle Relationships; Part 4 of 4)
  One thing that can develop powerful relationships so that you can compound positive value with minimal resources.
• Leading Your Inner Circle (Inner Circle Relationships; Part 3 of 4)
  How to cultivate close relationships to achieve tough mutual objectives.
• Choosing Inner Circle Members (Inner Circle Relations; Part 2 of 4)
  Who should you surround yourself with powerful assets for strong business relationships?
• Your Inner Circle (Inner Circle Relationships; Part 1 of 4)
  The closest held secret in business relationships that can help you accomplish more.
• Introducing New Solutions
  Do you want 7 strategies to help prospects buy your new product offerings?
• Picturing Corporate Relationships
  How to help others see the value in a relationship with your business.
• Build on a Strong Foundation
  Find out if you are sacrificing existing customer for the sake of expansion.
• Give Customers What They Want
  Business is about fulfilling desires, are you creating products your customers really want to buy?
• Customer Relationship Segmentation Strategies
  How serving fewer customers can improve customer relationship management.
• Customer Centric Measures
  With accurate measurements you can improve anything, including your goals for customer relationships.
• Happy and Profitable Employees
  Questions to ask returning employees to eliminate the revolving door syndrome.
• Solutions for Slow Economies
  Recession proof strategies to build your bottom-line even in the slowest of times.
• Are You The Leader You Should Be?
  How to become a through leader, especially with those closest to your business profits.
• Ethics of Profit in Business Relationships
  A checklist for creating sustainable profits in partner, employee, and customer relationships.
• Let Customers Shape Profitable Products
  The only surefire way to create products customers demand and buy without hassle.
• Know Thy Customer Well To Serve Them
  How to get customers to say "Yes" to a relationship with your company over any other option available.
• Hypnotize Customers into Doing Your Will
  Proven ways to improve customer loyalty in 5 weeks even when your company is unknown in the industry.
• Picking Economically Sound Relationships
  Why there is always someone buying, and how to make sure they are buying from you.
  • Correction, Research Survey Address in Last Issue
    Strategies for sustaining relationships even when you make mistakes.
• Harness the Power at Every Interaction
  The one place you can master any customer relationship for huge profits your competitors can't take away.
• Foolish Actions Mess the Message
  Billionaire shares secret for cultivating trust and confidence in you as a leader.
• A New Beginning in Diplomatic Change
  Absurd strategies to make your competition work for you and drive new revenue to your business.

On Work Assignment, Business Development

• Profits with less People and more Powerful Products
  Create giant results with the people you already have as they accomplish as much as twice the staff would.
• Speak About Everyone Winning Customers
  What you're not doing that destroys the value you should be getting from partner relationships.
• Trim the Excess or Lose It All
  Why layoffs are necessary, plus strategies to keep valued employees during hard times.
• Cleaning up with Free Shipping and Giving
  How to turn what you know about the customers you have that helps you attract more.
• Your People and Process, The New Corporation
  Getting more everyday from your companies most valuable asset.
• Finally the Industry Catches Up
  What you should already know about servicing your existing customers for greater profits and retention.

Also available, the archive of Strategic Relations Journal [Email Edition: 33 issues, 2002 to 2003; Print Expanded Version, 2006+] and Business Success Newsletter [32 issues, 2001 to 2002].

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Inside Strategic Relations is a twice-monthly supplement to Applying Strategic Relations provides insider tips and strategies to ethically improve business relationships and create sustainable profits. Join this powerful newsletter today, you could be losing business you didn't even know you had.