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How to take over your competition strategically

Oracle boosts unfriendly offer for rival PeopleSoft. Taipei Times Online Jun 20 2003 10:34AM ET [Moreover - CRM news]

Oracle giant battles PeopleSoft for the customer base and software licenses, but what will be left when the battle is won. How could this have been done better? It is never too late to come to a reasonable decision, but there is always hope. [See the time line on "An Exercise for Any Website Owner Who Wants More Profitable Customers" and the tips I gave Amazon.com]

An analysis of what could be done (and how you can do a better buyout):

Before considering a take over, bring the target closer to your objectives by considering them as a strategic partner. Test the relationship, see if the buyout will be good for everyone,
Demonstrate to employees and customers first how the buyout would help them achieve their objectives (i.e. better benefits for employees, better value for customers). What good are employees and customers dragged along,
Show shareholders how the purchase will expand their earning, but instead of speaking about it in dollars only, show them through the support you've garnered from real customers.
Survey the desires of the targets customers, start converting their money sources as early as possible. Most companies will make decisions that are of interest to their customers.

Justin Hitt gives you the tools you need to dominate your market and own the maximum share available of profitable customers. To get started with specific strategies for your business, contact him at https://www.justinhitt.com/