« Ask A Complete Question And Get A Complete Answer | Main | When The Competition Blows You Out Of The Water »

Prevent Product Failures Before They Happen

Subscription services: Look for dial tone. ... panel on the ADT alarm system was not on. Now, you'd think that if there were a problem with the alarm, they would have called us: after all, they have my cell phone number, and I'd consider "not working" qualifying as an alarm situation that ... [tins ::: Rick Klau's weblog]

This is exactly what I'm talking about when I say you must look for other situations where your customers might need your services -- ADT loses out in the value it could provide, while TiVo built a checking system to verify the customer gets what they expect.

After you read this article, ask yourself:

If you would like direct consulting evaluating product weaknesses as they pertain to sales and marketing (in effect the customer relationships), call (757) 282-7779 to make an appointment for a tele-consultation.

/ 101-strategies | interaction-points /

By Justin Hitt at June 22, 2003 3:48 AM  Subscribe in a reader


Home | Featured Articles | Glossary of Terms | Subject Index | Site Map | Editorial Calendar | About us | Contact us

Center for Strategic Relations, Dept IUN,
1123 Spruce St #3123, Martinsville, VA 24115-3123

24-Hour Phone/Fax Hotline: +1 (877) 207-3798

© 2001-2023 JWH Consolidated LLC dba Center for Strategic Relations, All rights reserved. Privacy Policy. Sitemap.