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Shut Up With The CRM ROI Already, Get Back To Making It Happen!

CRM SPECIAL REPORT: ROI: Real Or Illusory? [NewFactor Free News Feed]

Come on, I think businesses worry more about CRM ROI than actually puts effort toward making it happen. As shared in past issues of Inside Strategic Relations -- it isn't just Customer Relationships Management companies should be concerned -- look at the whole business relationships model. I prescribe the '8 Relationship Realms' for your company you might have different model.

Let's look at it this way, the more companies talk about CRM return on investment the less we are doing to make it happen. Most companies know how to generate a return on investment on new software implementations, if you don't there are a thousand consultants out there than can help you make it happen in a few months. The problem is very large CRM software companies use the ROI discussion to justify their own product rather than advancing the customer relationships.

Believe me, make customer very happy, track every transaction, and mine that information to better serve customers and you'll generate an ROI. For a simple plan to generate real return on investment with your CRM implementation purchase a copy of 27 Ways to CRM Return on Investment, go through it exercise by exercise and save a few thousand dollars.

/ crm-roi | customer-service /

By Justin Hitt at June 25, 2003 2:38 PM  Subscribe in a reader


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