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Respect Customers Decisions Not To Hear From You

Washington Post: Web Firms Choose Profit Over Privacy. ...marketers and an array of service providers expanding their collection and use of consumers' email addresses and other personal information, despite broad assurances to protect individual privacy and honor consumers' choices about how much marketing they want to receive. [Tomalak's Realm]

This happens in the business-to-business world too. Respect your customers decision NOT to receive communications from your company, no matter the channel. It's important to know everything you can about your customers, but use the information properly or you'll lose trust, credibility, and could end up in a law suit.

Make it very easy for prospects and customers to get out of your database, or to prevent you from trading their information to other businesses. Consider yourself entrusted with the information these individuals share with you. How do you give customers control over the data you have about them?

/ b2b-websites | interaction-points /

By Justin Hitt at July 2, 2003 3:04 AM  Subscribe in a reader


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