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Some Problems With B2B Trade Publications

While the trade publications your customers, or even your employee reads, can be tool to build stronger relationships, you must consider some of the problems with most B2B trade publications.

Often trade publications promote confusion over an understanding. Packed full of jargon and terminology designed to keep you in the dark, primarily so you hire expensive consultants (or visit advertisers.) Articles often are grammatically poor, bias in nature, and hardly provide the value promised.

At least that is what some people might say. In truth, a few B2B trade publications must cover a large array of topics -- this makes a close study of specific topics difficult.

Understand there are wonderful B2B trade publications, and as much as this article discusses their problems, it outlines the traits of great publications.

/ b2b-websites | clearly-communicate /

By Justin Hitt at July 24, 2003 1:56 PM  Subscribe in a reader

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