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Using E-mail Newsletters As Marketing Tools (Abstract)

Carrigan, Shaun. Using E-mail Newsletters as Marketing Tools (American Marketing Association, Email Marketing)

Carrigan provides an excellent article about using email newsletters as a marketing tool, and here I'll highlight his tips for using this cost effective tool to build customer relationships. Commentary will be interspersed as appropriate.

Facts and strategies about using email to build credibility:

Facts and strategies about using newsletters as a marketing tool:

Shaun Carrigan is the president and CEO of NetContent Inc.

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By Justin Hitt at July 28, 2003 8:32 PM  Subscribe in a reader

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