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Web Teams As A Component Of Tactical And Strategic Methods

The Nine Pillars of Successful Web Teams. By Jesse James Garrett, July 09, 2003. The best teams have one important thing in common: their team structure and processes cover a full range of distinct competencies necessary for success. [WebWord]

Jesse James Garrett brings together key components (pillars) to websites that are usable and useful to readers. I highly recommend looking at his findings while addressing the "7 questions to ask before web-site integration". In this note I'll address some key points of Mr. Garrett's article, and a wonderful diagram that sums things up.

It is advocated matching individuals by strengths in each pillar areas, then assign work accordingly. This builds on peoples successes and encourages a more confident group in achieving the goals at hand. In the same vein it provides cross pollination of ideas by employing individuals on cross functional teams.

This diagram demonstrates both the elements of his 9 pillars strategy, but shows the relationships between each pillar. Follow this diagram from the bottom-up left-to-right when using it to put together a team for a web project. Meaning, first complete strategic elements of the project starting with user research, then move to tactical elements. This is a the way the author list these element and is a logical progression to achieve desirable results.

The Nine Pillars

It is very important for the team relationship that each member understands Mr. Garrett's two end-cap items "project management" and "user research" -- these govern the progress of the group. Each connecting shape demonstrates influence on the desired outcome of the next. (i.e. Your site strategy contributes to the success of your content and technical strategy, all strengthened by user research, and contributing to the abstract design.)

This model is just as appropriate for print marketing materials and other corporate communications. Your focus should be building the customer relationship through any communication material they receive, then invite them to take action accordingly. (This goes beyond traditional marketing to an interactive one-to-one connection.)

In your content strategy focus on the readers needs and very little on selling them. Use media communications to help define readers needs, qualify them for specific products, and prepare them for a purchase. Too often we try to make a sale on the first interaction with an individual -- the more you make sure what you offer is right for the individual, the less resistance to purchase you'll receive.

Jesse James Garrett's is the author of The Elements of User Experience.

/ b2b-websites | interaction-points /

By Justin Hitt at July 13, 2003 3:32 PM  Subscribe in a reader

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