Serious Consequences In Failing To Prove Marketing ROI. Failure to define 'return on investment' prevents effective measurement of B2B marketing. (ChannelMinds, August 19th 2003)
You already know how to do what will bring more profits to your business. Regular readers will notice the perpetual theme of cultivating customer relationships and high-skilled employees.
You may already be familiar with the strategies I share, but are your front-line people up on this knowledge. It's how you apply these simple skills that make the biggest difference in your organization.
As every company is unique, your own best practices are a great place to start. Identify those core activities that you already use to produce desirable results. Ask yourself these questions:
/ business-strategy | clearly-communicate /
By Justin Hitt at August 26, 2003 5:12 PM
Subscribe in a reader
204
Listed below are links to weblogs that reference Go Back To Basics For Marketing ROI:
» Do Your Selling Efforts Include Sales AND Marketing? from Ask Justin Hitt Blog
Why your marketing department is just as much responsible for sales as any other part of your company. [Read More]
Tracked on April 3, 2006 5:23 PM
» How To Avoid Becoming A Marketing Victim? from Building Business Relationships
Never have second thoughts about an advertising purchase no matter how much it cost. [Read More]
Tracked on April 12, 2006 1:52 PM