Serious Consequences In Failing To Prove Marketing ROI. Failure to define 'return on investment' prevents effective measurement of B2B marketing. (ChannelMinds, August 19th 2003)
You already know how to do what will bring more profits to your business. Regular readers will notice the perpetual theme of cultivating customer relationships and high-skilled employees.
You may already be familiar with the strategies I share, but are your front-line people up on this knowledge. It's how you apply these simple skills that make the biggest difference in your organization.
As every company is unique, your own best practices are a great place to start. Identify those core activities that you already use to produce desirable results. Ask yourself these questions:
/ business-strategy | clearly-communicate /
By Justin Hitt at August 26, 2003 5:12 PM Subscribe in a reader
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