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Ways Customer Feedback Helps Your Company

Customer feedback is gold to your business, it provides great?value for the small amount of time it takes to collect. Use feedback to learn more about how your customer thinks.? To gather regular feedback that can help your business, encourage feedback that:

• Improves product quality by identifying drawbacks in current design or delivery,
• Reduces production costs because you can focus on products you know customers desire,
• Improves focus of marketing efforts by identifying key selling points and customer concerns,
• Concentrates your efforts on the desires of existing customers which improves the relationship value,
• Demonstrates your interest in existing customers in a way that benefits both parties,
• Identifies new markets or solutions your customers desires you to address,
• Helps manage the customer expectation at the product interaction point where feedback is gathered,
• Reduces product development costs by identifying desired customer solutions,
• Improves your understanding of customer expectations at the point of interaction,
• Gives customers the opportunity to provide opinions of the service you provide,
• Provides low cost feedback on your organization, product, or a particular customer interaction,
• Reduces marketing costs related to customer segmentation and targeting,
• Improve your sales conversions without changing current methods by enhancing your customer understanding,
• Expresses your desires to support the customers better interests,
• Helps make customers aware of other products or services you may offer,
• Identifies a current customer needs or event that can trigger a sales action,
• Adds more value to regular customer interaction points by receiving information that helps educate the customer,

/ interaction-points | profitable-customers /

By Justin Hitt at August 15, 2003 3:53 AM  Subscribe in a reader