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How Each Interaction Contributes To Relationship Building

Customer interaction points are your most valuable tool to building strong and profitable relationships. A customer interaction point is any event where your customer considers or comes in contact with your product or service.

  1. Components of a customer interaction point. Positive interactions are built around assumptions, experiences, and desired results. Some of the questions to ask at each stage to insure positive relationship growth are,
  2. Contributing factors to relationship building

Collect information about your buyers that helps you understand where they are interacting with your company, and how you can improve their satisfaction at every point. Your customers want to know what to expect, your understanding of these expectations creates profitable long-term relationships.

Long-term relationships mean increased customer retention, a higher life-time value, and more effective marketing in any medium.

/ earning-trust | interaction-points /

By Justin Hitt at September 8, 2003 11:58 PM  Subscribe in a reader


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