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There Is No Such Thing As An On-Line Community

Communities are improved by multiple channels of communications. Being "on-line" is just one way to connect with members (or between members)-- but to say "on-line community" is as ridiculous as saying "telephone community".

For a constructive community to prosper members must be able to experience it in what ever way is convenient to them. This may include print journals, on-line collaboration, telephone conferences, or even networking events. The easier you make it for members to connect, the more value they place on their relationship with the group.

If you focus on a single medium your community is likely to stagnate and weaken over time.

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By Justin Hitt at September 11, 2003 5:04 PM  Subscribe in a reader


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