Using of a common guideline helps improve clarity and consistency of your business message. I've written about the value of weblogs for the professional business-to-business company, now here are some guidelines to improve the content of your weblog. Consider each idea for improving relationships through the Internet with both customers and employees.
Use a strong lead paragraph the overviews the entire article,
Use context sensitive links to provide topical details (i.e. link to companies, related articles, tangential details),
Write for the benefit of a target buyer first, over self-serving promotional copy,
Drop everything that doesn't advance your purpose and the readers value,
Contribute value in every post, if it's not worth reading, it's not worth writing,
Promote a consistent message by designating times to publish regular content,
Clearly define your audience and their specific interests,
Check facts and reference sources for all materials published,
Keep each article on single topic under two screens in length,
Use a byline to share with readers where they can get more information,
Choose professional language appropriate to your audience,
Get right to the point using other posts to support outside details,
Encourage reader comments and respond in future publications,
Each article should contribute to solving problems for readers,
Your own style guide may vary depending on your industry, use these guidelines help you focus on improving customer relationships with each interaction. Weblogs provides a personal medium with tools for wide distribution. How are you presenting a consistent message in your use of interactive mediums?