While I have no comment on the presidential campaign of Howard Dean, it is interesting how his campaign is using the Internet. Fast Company's Linda Tischler provides an insightful sidebar quoted here:
Howard Dean's campaign is described as primarily Internet based. The original article covers the important issue; What about people who don't have Internet access? A media campaign (or anything designed to influence a selling relationships) must consider multiple communications channels.
Joe Trippi, campaign manager, addresses this issue by holding meetings at Internet caf?and other public places with Internet access-- however, short of providing your customers the connections they need, you must have a healthy balance of traditional marketing like brochures, catalogs, and phone calls.
Various other parallels between a political campaign and a business start-up are drawn, but the key points to take away from this article are:
/ b2b-websites | clearly-communicate /
By Justin Hitt at October 14, 2003 11:05 AM Subscribe in a reader