What you know about your existing customer can reveal hidden niches of profit for your business. Using segmentation strategies you can identify profitable customers and shift your sales efforts to those most likely to purchase. Here are a few data management strategies to produce more with what you know--
Many of these filters, profiles, and segmentation strategies are easily implemented in most customer relationship management (CRM) and data management products. They can be stacked or implemented individually, the power comes from testing the cells produced. It's critical you demand your information technology team know how to provide this type of information in a timely fashion.
See also: More Market Segmentation Strategies For Profits, How to Cultivate Your 'Top Ten Percent' Customers for Greater Profits, Classifying Customers and Identify Profit Centers for your Business
/ bi-crm | profitable-customers /
By Justin Hitt at October 13, 2003 1:27 AM
Subscribe in a reader
267
Listed below are links to weblogs that reference Carving Out More Profits With Segmentation:
» More Market Segmentation Strategies For Profits from Building Business Relationships
What strategy will you use to identify new opportunities for your business? [Read More]
Tracked on November 20, 2005 11:47 AM
» Be Represented By Those Your Customers Are Familiar from Building Business Relationships
Do you want instant recognition and credibility in your industry? [Read More]
Tracked on November 20, 2005 12:11 PM
» Telemarketing Inhibits Business-to-Business Relationships from Building Business Relationships
What you must get before you make a call, even in the business world. [Read More]
Tracked on November 20, 2005 12:20 PM
» Learn How To Keep Customers Profitably Satisfied from Building Business Relationships
How to keep your most profitable customers satisfied while creating sustainable profit growth. [Read More]
Tracked on November 20, 2005 12:22 PM