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How Organization Members Are Similar To Customers

Often I talk about members of volunteer organization as if they were customers, and customers as if they were members. As far as executive relationships are concerned these two groups are one in the same. Similarities between members and customers include:

Aspects of community for volunteer organization applies directly to cultivating relationships with a customer base. Happy customers are always more profitable, and when they choose you, they tend to be more loyal. Organization members are different from customers but like employees in the following ways:

Most characteristics of members apply to both customers and employees. It is important to recognize most that applies to volunteers is applicable to those critical individuals that make your organization possible. How satisfied are the people involved in your success?

/ active-members | relationship-realms /

By Justin Hitt at October 27, 2003 11:56 PM  Subscribe in a reader

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