Mark Jenkins. "Maps encourage boldness. They're like cryptic love letters. They make anything seem possible." [Motivational Quotes of the Day]
What does Mark Jenkins the author adventure travel book The Hard Way know about business strategy? Probably very little, but as a travel writer he knows the importance of a good plan, accurate maps, and clear objectives. How else would he reach every corner of the world and live to write about it?
If your organization wants to produce sustainable profits, you must learn from this adventurer and do the same:
These steps form a self-correcting loop (plan -> map -> observe -> [...]), you don't have to start with great intensity because as you repeat the process you create additional detail. For example, if you live in South Africa and want to visit Spain, you know your journey will take you North, and you may need maps of the African and European continent. Introduce a desired arrival date and you will observe a land-route may take too long, so you now use flight schedules for your map.
A great map for corporate adventures is a map that forecasts your desired income against profits for the next five years. Share this map with decision makers in your company, inspire bold actions by asking "How can we do this?" If you treat your business like a journey, your people will stand with you as you lead. Where are you going, and how are you going to get there?
/ business-strategy | magic-one /
By Justin Hitt at October 29, 2003 12:27 PM Subscribe in a reader