Subscribe in a readerHoward Newton. "People forget how fast you did a job - but they remember how well you did it." [Motivational Quotes of the Day]
Take time to do a job right, as a customer desires it, over doing it fast. There will always be someone who will do it for less, in a shorter amount of time, but explain why you do things differently. When you focus on producing the solution a customer desires, it often doesn't matter how fast you do it.
Customers always remember how well you did a job longer than they remember how fast you did it. Yes, you need to complete work in a reasonable amount of time, but quality doesn't need to be rushed. Most customers will pay for quality, higher quality often encourages higher prices.
It's not necessarily the higher price you seek, but the satisfaction of a customer, because you did what they desired. Spend most of your efforts on doing the right work, always invest in understanding that individual customers desires. Learn to set expectations of quality and time before starting services, faster isn't always better.
After most details are lost, for strong and profitable relationships, you'll need produce the results that are desired.
/ earning-trust | profitable-customers /
By Justin Hitt at November 20, 2003 4:24 PM
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