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Brand Contributes To Your Ability To Create New Relationships

What people believe when they see the symbols of your company contributes to their willingness to enter a business relationship. These perceptions contribute to creating new relationships with customer, employees, and even business partners equally. Brand represents credibility that describes your unique value and is earned one positive experience at a time while creating strong relationships between people.

  1. Brand is a form of credibility and can make it easier to establish report.
  2. Brand describes your unique value and the audience you serve.
  3. Brand is measured as equity because you only get credit for positive value over what is required to keep a customer.

This summary should provide a quick background on brand development. It's important to concentrate on building your brand because it can remove barriers that limit the creation of new relationships. As your brand strengths, so will your credibility and how well people understand what your company represents.

© 2003-2009 Center for Strategic Relations, All rights reserved.

Justin Hitt helps selling professionals go beyond brand to close more sales with highly qualified prospects in any economy. For strategies you can use today, or a consultation, visit https://www.justinhitt.com/

[grid::brand], See also: Help Others See Value in a Relationship with Your Business, Branding Begins at Home, Leggo my Logos: The Branding of Human Culture, What brand of hero are you?, What you feel is what you get, The Emergence of Corporate Subjectivities,

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By Justin Hitt at December 1, 2003 1:41 AM  Subscribe in a reader


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