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Even Business To Business Relationships Are Between People

From B2B to . . . ? The business-to-business (B2B) market revolution seems to be over. And almost before it got started, too! [AMA Marketing Power reprint Journal of Management Consulting (December 1, 2003)]

Do you know the difference between business to business (B2B) and business-to-consumer (B2C) markets? Identifying these differences helps focus your business and will help improve the value of business relationships. These differences balance around the simple fact that no matter the emphasis, business relationships are still people connecting with people.

Business to business relationships are primarily between one company and another for the benefit for a third-party end user:

While business-to-business interactions might be between groups of individuals, people are still involved. Clearly identify your decision makers, buying authorities, and those responsible for a successful outcome. Are you adjusting your business relationships to the needs of your market emphasis?

/ customer-relations | applying-strategy /

By Justin Hitt at December 10, 2003 4:25 PM  Subscribe in a reader


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