Testing Web Copy Improves Results. Direct mail companies wouldn't dream of sending out a large mailing without first testing the copy and layout. But many web marketers craft expensive web marketing campaigns and never test. [MarketingWonk - The single source for no-nonsense Internet marketing news]
Are you sure that your marketing efforts are relevant to your prospects? Your prospective customers are bombarded with literally thousands of advertising messages each day. How can you be sure they will respond to what you have to offer?
To get your marketing noticed in a meaningful way, you'll need to take every effort to better understand the desires of your buying customer. Here several reasons why testing marketing copy is critical to understanding customers:
Consider these to facts about customer behavior that are often neglected; (a) marketing efforts are measurable through testing, and (b) marketing conversion means compliance with an idea or concept. Once you fully understand these points, you'll find the greatest measure of customer understanding is a change in behavior that occurs when they respond to a specific marketing efforts.
/ clearly-communicate | earning-trust /
By Justin Hitt at December 13, 2003 8:37 AM Subscribe in a reader