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Existing Relationships Carry Hidden Gems For Your Business

Epicurus. "Do not spoil what you have by desiring what you have not; but remember that what you now have was once among the things only hoped for." [Motivational Quotes of the Day]

While this might sound elementary, when you seek to grow business relationships you want to build on existing contacts rather seeking new ones. The people you know today are the people you sought yesterday. Why throw away the investment you have placed in them to this point?

Social software networks lets us see further into the relationships around us, but in many cases we aren't providing value to those connections we already have. If you do anything before the end of the month, I would recommend reconnecting with a valuable relationship from the past. Do something useful for existing employees, customers, or partner who contribute to your success.

Rekindling the fires of existing relationships is more about discovering the other persons interests, concerns, desires, and expectations than pitching your latest idea. It is possible that relationships grow old, but how will you know unless you're involved in the ones you have.

Before you look for the "greener grass" and put effort into new relationships, look for treasures in the people you already know. This new focus in customers, employees, or strategic partners could reveal hidden gems that will take your business to the next level. You have everything to gain.

© 2004-2008 Center for Strategic Relations, All rights reserved.
Justin Hitt helps industrial sales professionals connect with profitable customers, turning business relationships into profits guaranteed. To contact Justin, visit https://www.justinhitt.com/
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By Justin Hitt at January 30, 2004 8:39 AM  Subscribe in a reader


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