Turning Business Relationships Into Profits
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Building Business Relationships

How selling professional can stop struggling to create and keep profitable customers, simple strategies that turn every business relationship into profits guaranteed.

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February 29, 2004

How To Be More Available Without Over Burdening Yourself

No funny business here. NBC-TV's billion-dollar man, Jay Leno: One reason he does not use an agent anymore is that he doesn't want anyone to speak for him and possibly offend a client or fan. [Church of the Customer]

Instead of stowing yourself away behind protective barriers like some executives do, if you want to influence the people around you, consider getting out among the regular people. Leaders who isolate themselves become sheltered and become myopic in thinking. Before you say you don't have the time-- Here are a six ways to get out among clients, employees, and partners without over burdening your schedule.

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February 17, 2004

Be Known By The Company That Keeps You

You are known by the company you keep, and now you can brag about it on the social networking platform of your choice. However, if you want powerful relationships that grow your ability to be profitable (not just popular), then it's ever more important to surround yourself with quality relationship that promote mutual benefit.

(Continue ... Be Known By The Company That Keeps You)

February 13, 2004

Inner Circle Relationships, Case Study #4

Turning Existing Clients into More Clients; A business case study supplement to Maintenance for Your Most Powerful Relationships (Inside Strategic Relations, 15 February 2004). For reasons of confidentiality, client name was omitted.

(Continue ... Inner Circle Relationships, Case Study #4)

February 4, 2004

How To Reduce Marketing-Sales-Service Overhead

A large percentage of your overhead is comprised of friction between marketing, sales, and service departments. These internal communications weight heavy on client acquisition costs and your ability to serve buyers need. Here are four strategies to reduce this overhead:

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February 2, 2004

Marketing-Sales-Service Convergence Around Customer Relationship Management

To improve customer relationships, your sales, marketing, and service departments must work together collectively. This convergence isn't a combination, but more a coming together around business intelligence using tools like customer relationship management (CRM). While retaining their own strengths, learn now to build customer relationships as a team.

(Continue ... Marketing-Sales-Service Convergence Around Customer Relationship Management)

February 1, 2004

Management Style Influences Relationships Created

Darwin Executive Guides: Leadership. Describing various management styles with an overview of c-level executives roles in new management philosophies. [Darwin Magazine]

Your management style has a huge influence on the relationships you create. While no one style is better than another, it's a matter of matching your personality with a style then with the type of relationships you look to create.

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