If you aren't already promoting your best customers, you could be losing more than 12% of your repeat business. Customers who are themselves profitable have a greater ability to purchase from you. Here are some ideas to promote your best customers:
Display your customers' successes instead of your own. By highlighting results your customers achieve, you will create a believable endorsement of your own value. Ask for permission first, and many customers will let you echo their success with your solutions.
Reference customers' websites and materials in a positive way. When you communicate with your prospects, be sure to mention your customers when appropriate. Talk specifically of what your customer does for their customer's; often your prospects need that same thing.
Connect customers with by cross-referring within your own customer base. When you can bring your customers more business, they will surely be grateful. Many of your other customers want to do business with people you already know. Make connections.
Include customers as additional sources for media pitches. Guarantee the most complete news coverage available by making customers available as additional sources when pitching media. This gains exposure for customers and highlights your own value.
Look for opportunities that create demand for what you offer. Specifically grow customers in areas that create additional demand for your products and services. See customers as a partner who can grow to grow your business.
Include customer profiles in your newsletters or marketing materials. Highlight the value and offering of your customers when you educate your customers. Part of your marketing effort should reward loyal and profitable customers. This strengthens relationship bonds to produce good will.
Why do you want to invest the time and effort to promote your customers? By helping your customers succeed, you guarantee loyalty and their ability to purchase. In fact, these customers are more able to buy through tough times because you invested in their stability.
You'll even get a greater share of their business because you took the effort necessary to grow their book of business. It is rare, but you will find customers who won't appreciate your good will. Nevertheless, are you at least promoting your best customers?