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Are You Promoting Your Best Customers?

If you aren't already promoting your best customers, you could be losing more than 12% of your repeat business. Customers who are themselves profitable have a greater ability to purchase from you. Here are some ideas to promote your best customers:

Why do you want to invest the time and effort to promote your customers? By helping your customers succeed, you guarantee loyalty and their ability to purchase. In fact, these customers are more able to buy through tough times because you invested in their stability.

You'll even get a greater share of their business because you took the effort necessary to grow their book of business. It is rare, but you will find customers who won't appreciate your good will. Nevertheless, are you at least promoting your best customers?

/ profitable-customers | applying-strategy /

By Justin Hitt at June 6, 2004 7:32 PM  Subscribe in a reader


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