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Are You Waiting for the Economy to Improve?

You are facing slow downs in your market, customers aren't buying, and your numbers look gloomy. It's in the news, candidates promising change. This is what I hear from members, but are you waiting for the economy to improve?

In my business, I don't care what the economy is doing, it doesn't matter one bit to me. The only thing I care about is finding buyers, because I know in every market, someone is buying. The same goes for you.

If you are content with sitting around waiting for something to happen, you'll die as a business. Many sales and marketing professionals don't know any better, they sit around waiting for stimulus checks, tax breaks, and good news from the president.

Presidential candidates know this and use it to get votes, however, in selling, know that it is your own efforts that create results, not some external force.

It's what you do everyday that makes a difference in your personal economy. You are different, I know you aren't waiting for something to happen, you are out making things happen in your field.

I want you to master your circumstances, take control of the situation you face, because no matter the economy, someone is always doing good. Why can't that recession proof person be you?

Here are some quick tips to get into action and create results for your industrial or technology services firm:

• Take determined action daily. Instead of random wandering, choose your path, do something specific everyday to generate leads, convert prospects, and close sales.
• Do business with people who have money to spend. Qualify your prospects monetarily, if they don't have any money, then they don't have the means to purchase what you offer. Focus on buyers.
• Measure your efforts and track your results. Take action on meaningful test results, test everything, you don't know what really works for you until you test. Count the dollars more than response.
• Understand the experts can't know everything. There are enough people in this world for so called experts to be wrong. You can't believe everything they say, especially when it's negative, see for yourself with regular action.
• Clear goals and objectives backed by plans. Go somewhere with your business, focus on an end result and worthy goal. Everyday make sure you are going in the right direction.
• Cultivate business relationships for the long term. Use sales to get customers, and customers for repeat business. Do what you can to develop valuable relationships by being valuable yourself to those around you.
• Be THE professional for your industry. No matter what others do, be fair, be honest, and be a the professional everyone turns when they need your solution. Educate yourself and always be top of your game.

© 2008 JWH Consolidated LLC, All rights reserved.

Justin Hitt helps sales and marketing professionals create wealth in business-to-business service firms. For reports and training materials visit https://iunctura.com/

By Justin Hitt at August 15, 2008 6:49 AM  Subscribe in a reader