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Testing Strategies that Get Your Copy Approved

It's important to test all your copy, and how you test it is just as important as testing itself. Testing helps focus your marketing dollars on results. Here are some copy testing strategies to help you determine which copy really works:

The key is to get your copy in front of buyers. Not focus groups, but real buyers. If you want to see what works, then put your copy in front of people who you want action from.

In most business-to-business environments this kind of testing is good enough for quantity roll-out. If not, it provides some insight to real buyer behavior. That's something you can't get in an office full of people detached from customer experience.

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Justin Hitt writes business-to-business marketing copy that makes sales and generates leads. Discover industrial copy that works at http://HittPublishingDirect.com/
/ marketing-strategy | clearly-communicate /

By Justin Hitt at September 15, 2008 4:34 PM  Subscribe in a reader

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How to get business management to approve copy and move forward on a marketing campaign. [Read More]

Tracked on October 11, 2008 4:50 PM


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