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How to use Infomation Products for Lead Generation

Of all the many ways you can promote your industrial or technology service based business, very few consider using information products. Here are some ideas to get you started:

• Give away a valuable report on your website to get email address. Follow up on those email addresses with an informative newsletter. Use the email to step up visitors to other purchases.
• Sell a report that tells customers how to improve something. This report would be directly related to your premium services. Anyone who buys the report would be a candidate for the higher priced service.
• Republish training materials into self-study kits. Let your customers educate themselves with internal or other training materials. This can open the door to service contracts or additional on-site training.

If you find one of your information products to be popular, you can syndicate your efforts to reach new customers. Many networks like Clickbank, ZdNet White Papers, and even Amazon can help you reach prospective buyers.

You can use information products in your existing marketing as gifts, bonuses, or adds-ons. That doesn't mean replace what you are doing, but it could provide a new source of leads.

© 2008 Hitt Publishing Direct, All rights reserved.

Justin Hitt helps businesses increase their volume of qualified leads with proven methods you can get started with today. Contract just at http://HittPublishingDirect.com/

By Justin Hitt at March 15, 2009 9:39 AM  Subscribe in a reader