You visit a website, want to request more information, but all they have is a simple fax back form. Before you dismiss what you see some business-to-business firms doing on-line, you will want to read this article completely.
There are several reasons you may NOT want to have a web form for your on-line landing pages:
Don't assume a business is still in the proverbial stone ages because they have forms that require a little effort to reply. Unless you are willing to work with a qualified webmaster company or Internet lead generation firm, then futzing around with your website may not be the best use of your time.
Of course, don't let these reasons be an excuse for not taking advantage of B2B lead generation tools on-line. A properly designed web form that gets prospects to raise their hand, if done correctly can even further qualify them with systems before the leads are distributed to a sales team.
Either way, instead of worrying about what other people are doing on their website, get focused on your own b2b lead generation efforts. There is so much more to gain from what YOU are doing, than mistakes others may (or may not) be making. Of course, none of our GOLD members are wasting time with this kind of gawking.
© 2009-2010 Building Business Relationships, All rights reserved.
Justin Hitt helps selling professionals blow past wasteful and unproductive activities right into profits. Want to get back on the sales track, for a consultation visit https://www.justinhitt.com// b2b-websites | lead-generation /By Justin Hitt at April 12, 2009 9:48 AM
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