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How to Involve Your Customers in Events

Over the last few months I've been collecting insights for getting to know your customers better at events. Your customers know tons about what they want, but it's not always so easy to access that information. That's where event marketing and these useful tips come into play:

• Buy them a steak dinner. You can either trade information for a steak dinner coupon, or invite them to a resturant for a private meal. Either way, ask about how you can serve them better, then use what you learn.
• Ask your customers to teach your workshops. You have something to learn from your customers, including how to work with their buying departments, how they use product, and much more.
• Outside workshops use whiteboard for customer feedback. Let customers share their experiences with your products and services anonymously on these whiteboards.
• Take a customer out for the weekend. Recreational events can let you listen in on customers conversations when they aren't engaged in the daily frustrations of their business, and they might even tell you how to improve your own.

There are many more ways to get customer feedback that helps you better understand buying motivators. You may also discover other product lines to represent and gather insights that help you sell more. While events cost more, they beat surveys hands down because you get more time to interact.

What ever you do, it's very important to discover your customers interested, thank them for being customers, and seek ways to serve them better. Remember, customers have choice, understanding their desires completely helps them choose to do business with you.

© 2010 Building Business Relationships, All rights reserved.

Justin Hitt helps ordinary technical services firms turn business relationships into profits guaranteed. For your consultation or services to extract valuable insights from customers, visit http://HittPublishingDirect.com/

By Justin Hitt at February 15, 2010 9:46 AM  Subscribe in a reader