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What is the definition of Strategic Relations?

Definition

Strategic Relations

First consider the individual terms:

strategic (adj.)

1. Of or relating to strategy.
1. Important or essential in relation to a plan of action: a strategic withdrawal.
2. Essential to the effective conduct of war: strategic materials.
3. Highly important to an intended objective: The staff discussed strategic marketing factors.
3. Intended to destroy the military potential of an enemy: strategic bombing.

relation (n.)

1. A logical or natural association between two or more things; relevance of one to another; connection: the relation between income and stock price.
2. The connection of people by blood or marriage; kinship.
3. A person connected to another by blood or marriage; a relative.
4. The way in which one person or thing is connected with another: the relation of manager to employee.
5. Relations : The mutual dealings or connections of persons, groups, or nations in social, business, or diplomatic matters: international relations.
6. Law. The principle whereby an act done at a later date is considered to have been done on a prior date.

   Source: The American Heritage® Dictionary of the English Language, Fourth Edition; © 2000 by Houghton Mifflin Company. Published by Houghton Mifflin Company. All rights reserved.

strategic relations

1. The mutual dealing or connections or communications among persons or groups in a manner important or essential to a plan of action.
2. Arranging logical associations of resources to position a person or group closer to an intended objective: strategic partnership between two or more parties to improve product distribution.
3. Arranging products and services to eliminate competitors while improving value to your intended market

(For more definitions visit, Glossary of Strategic Relations Terms)

The engineering and cultivation of each relationship you experience to be mutually beneficial for each party involved. A common term in country to country diplomacy, being applied to business by consultant Justin Hitt.

Through the utilization of technology complex relationships can be monitored, analyzed, and managed for the mutual benefit of all parties involved. Ideally an individual business owner would maintain only as many relationships as could be managed successfully. At a point where any one relationship suffers certain management strategies of delegation, segmentation, and simplification are implemented.

Strategic relations is useful in business development, and relationships management. Success with these strategies in business must start from the highest authoritative point in an organization. As examples and leaders in an organization the successful use of these principles can more quickly adopted throughout an organization.

The 8 Relationship Realms

Strategic relations for business happen within the eight relationship realms briefly outlined here. The 8 Relationship Realms are self, family, employees, customer, community, industry, partners, and shareholders. The articles shared with you here, provide more insights on leveraging each of these areas.

Relationship Realms influence and are influenced by the individual actions of executives and business owners. You will learn how these area build on one another, and how if one area is off it effects others realms. Discover why improvements in these areas must come from the top, and strong strategic relations is the key.

Application Examples

Here are a number of strategic relations applications in the context of common business tools used today. These process application examples scratch the surface of leverage points available within this definition:

• In Customer Relationship Management (CRM); the strategic implementation beyond product selection into improving your customers experience and obtaining a return on investment.
• In Supply Chain Management (SCM); aligning your business and close partners to improve distribution while raising the bar on quality and customer expectation [virtually eliminating competition for the niche you serve.]
• In Business Process Management (BPM); systematizing business process to improve marketing results while increasing closure rates for sales representatives.
• In Advanced Product Development (APD); building out the technology of a product then licensing its components to strategic competitors to fund next generation improvements.
• In Employee Resource Planning (ERP); employees optimize their own jobs through self-tuning activities while maintaining profitable levels of productivity and improving the customers experience.

These examples and other strategies Justin Hitt provides will take your business beyond the constraints of linear models in to the flexible world of systems and influencing factors. Learn to extract hidden creativity and resources in the relationships you already have.

Strategic Relations is not a catch all solution, it is the implementation strategy for improving the performance of these valuable tools in business.

For more information about Strategic Relations, listen to this audio program, "Application of Strategic Relations in Business" or write questions with your request.

Recent Publications

Key Performance Areas Successful Managers Consider Before Getting Started On Any Project
What the results oriented managers do during project planning to create success instead of failure and frustration.
How Strategic Long-Term Buying Relationships Are Creating Valued Customers
Ways to increase customer life time value and increase what customers get from your complex services.
Get Results With Your Monthly Action Plan For Creating Profitable Customers Quickly
How to know which steps are necessary to attract the customers you want now.
Unleashing Advisory For Measurable Results In Creating Profitable Customers
How the best of every industry stay in top form as leaders in even struggling markets.
Nine Things Unprofitable Customers Aren't Going To Do For Your Business
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How To Set Ethical Guidelines So The Government Doesn't Have To Set Them For You
Four ways to avoid mistakes in ethics that prevent you form attracting profitable customers quickly.
How To Design Communications That Keep Profitable Customers
Learn how to capture the attention of customers so that they return to buy repeatedly.
Enhancing Customer Information to Improve CRM Return;
Things to do that improve your responsiveness to customer demands.
Critical Thinking About CRM Implementation;
Learn a prospective for customer relationship management that improves return on investment.
Review: Dr. Robert Cialdini's Influence: The Psychology Of Persuasion
If you ever wanted to understand how people are influenced to make certain decisions over others.

More definitions:

• Relationship Management
• Business Development
• Management Strategies

(For more publications)

News & Events

Related news on the subject:

Destination CRM: How Can We Build Better Customer Relationships With the Tools We Already Have? (Experts On Call; May 10, 2004)
CRM Guru: CRM Back Office Integration Concerns Limit Return On Investment (Contributed April 12, 2004)
China CRM Forum 2004 (March 30-31, 2004; organized by CRM Guru and Greater China CRM), Global Advisor
Greater China CRM: Assumptions About ASP In Customer Relationship Management (August 9, 2003; Chinese translation, 客户关系管理中几个关于ASP的设想)
Jennifer Ecklund-Johnson's Web log: What do your customers want to know? (4 September 2003, Additional commentary on Provide Value in Every Communication Effort)

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