Speak About Everyone Winning Customers

From the Center for Strategic Relations, a twice-monthly supplement to Applying Strategic Relations, mailed at your request

  1. In the News
    In A Recent Speaking Event for a Goldmine Users Group
    Always Seek A Win-Win Arrangement With Business Partners
  2. Predictions in Strategic Relations
    In 2003 Companies Will Develop a Greater Orientation to the Customer
    In 2003 Customer Relationship Management Becomes Business Relationship Management
  3. Strategic Relations Journal
  4. Shameless Self Promotion

In the News

In A Recent Speaking Event for a Goldmine Users Group

I want to share a little information with you about a wonderful group of consultants who are putting their right foot forward to building business relationships. Lead by James W Wiley, the Digital Technologies Inc, this group is encouraging clients to action.

They are not only teaching their people how to use a software application but also providing some hand holding to their large client base. I spoke about generating a return on investment with their CRM applications. The group was quite lively.

James' people have a good thing going. He has strategically aligned his organization with various companies specializing in marketing lead generation, sales prospecting, and CRM product support. Recently starting certification with Microsoft's CRM software package, already Goldmine authorized consultants.

The lesson for you; teaming with specialists helps you better serve your customers needs. You can cover more ground, almost guaranteeing your success.

For more information about Digital Technologies Inc visit https://www.dgtloffz.com/

Always Seek A Win-Win Arrangement With Business Partners

Do you ever do something for a business partner under "special arrangement" or consideration? That is how a lot of today’s business goes, call it barter, or scratching each other back. Most often, it works well for both parties; however, sometimes people think its okay to take a little.

Before you get upset with a business partner that takes a little more than they give, explain to them what it means to be win-win in the relationship. Many of my articles are licensed without fee to web sites in exchange for advertising, byline references, or other considerations negotiated. Usually I receive a payment for freelance articles, and can gain residual value off future rights to an article.

I found recently that one of the sites I bartered original content to was not making links active. My first reaction was to get angry with them because we had agreed to live links. Was it there way of getting my article without attributing it to me as the author? When it looks like someone is trying to get the better end of the deal, do you have the same reaction?

Since I teach all this "business relationship" stuff, I figured I would ask a few questions. To make a long story short, they did have some feeling that including links to my website would cause them to lose visitors. Even though we agreed, they figured they could get away with it. Another article, they "forget" to include the biography attributing the article to me.

Instead of getting mad, I explained to them the value it provides to readers to make available links to information resources that serve them. I shared insights from my research in relationship building on business to business web sites as it pertains to "the credibility of information." In the end, I got my links -- but more importantly, readers of the article can get more information on the topic with little effort.

What benefit does the link and author attribution provide the publication printing my article? It provides credibility and value that keeps visitors returning. When you have barter arrangements and feel someone is trying to get the better of a deal -- reevaluate the benefits each party receives before jumping to conclusions. You might be right in your thinking, but with a little dialog, you might correct the situation without losing with win-win.

Have you seen a news story that I may find interesting as it pertains to strategic relations? Does your company have a story about results with strategic relations? I'd like to hear about it. Email me at feedback-newsletter

Predictions in Strategic Relations

In 2003 Companies Will Develop a Greater Orientation to the Customer

Some companies tailor actions to shareholders, while others their employees. The successful companies of 2003 will place a greater emphasis on orienting the entire company, its partners, and shareholders, for the benefit of the customer. Customers represent the only reliable source of income for a company.

You may remember the dot.com company of the 1990's who used investment income for operating costs. When you think about it, shareholders are only a source of income when they purchase newly issued stock. Investment capital is sought primarily when a company expands, not for operating costs. Shareholder income is not sustainable for long periods.

Your employees only generate income when they serve the customer, or increase participation in company sponsored retirement programs. Without customers, employees just burn overhead time, which reduces company cash reserves and your ability to compete in a competitive marketplace. Concentrating on employees alone does nothing but increase your overhead costs.

The customer is the only source of income your company has that consistently adds to your bottom line, and that can sustain your company over the long term.

By orienting every resource a company has on the service of customers, each action can generate income. This income serves as a measure of success for the organization. After all, is not that way we are in business in the first place?

In 2003, you will see a more customer-oriented strategy, including:

In 2003 Customer Relationship Management Becomes Business Relationship Management

While customer relationships are important, they are supported by all business relationships. If you do not have a good relationship with suppliers, you will not be able to get the materials you need to provide for your customers. In order to prove the best value, all links of your supply chain must be working together.

In 2003, while companies orient their actions to the retention of more customers, their back office will tune to support tracking of all business relationships. Especially those relationships that support customer acquisition, like business partners, employees, suppliers, industry leaders, media outlets, and banking.

This information will be stored in the same system, or closely integrated environments that support trend analysis and the measurement of influencing factors along customer interaction points.

Combined this data will support leveraging partners to extend market share, without wasting too many resources where customers are not likely to buy anyway.

In 2003, the following will happen to customer relationships management (CRM) software:

If you have any questions or concerns about my prediction, maybe even your own insight, then email me at questions-newsletter – I'm always interested in hearing what you have to say.

Strategic Relations Journal

The Strategic Relations Journal is published by Monday noon EST, for people interested in building stronger relationships in business. Upcoming issues:

Subscribers are invited to visit the private membership area for past articles, bonus gifts, and special materials, visit https://iunctura.com/journal (User: subscriber -- password required)

I'm always open to answering any questions on strategic relations by email at no charge. Send your questions to strategic-relations-questions – questions will be answered directly and featured in the journal.

If you're not already receiving the Strategic Relations Journal, then subscribe today at https://iunctura.com/strategic-relations

Shameless Self Promotion

Reserve Your Consulting Experience Now At A Discount, Before It Is Too Late

Consulting packages provide an easy way to give your company what it needs while putting a limit on fees. Each solution-oriented program goes in-depth to solving problems inside your company. Special programs for the New Year:

Choose one -- or get a customized quotation for you company. Each program includes optional on-site analysis, information gathering, brainstorming sessions, and an interactive program your staff can use for instant implementation.

Perpetually Enhance Your Company With A Single Consultation

You will get:

All materials are presented in a quality binder; you will receive two copies with the option to purchase additional at cost. Not only can you benefit from this program now, you can add the lessons to your corporate training program to reap benefits for years to come. You will not receive this type of value from anyone else.

The average program runs 40 hours including document preparation time, then between 2 and 4 days of workshops at your site. Packages start at $6,167 (2.5 days) plus four follow-on phone consultations of 45-minutes each, actual rate is determined after initial evaluation; a retainer deposit of $3,083 US dollars is required.

More consulting packages available, contact us today (Reservations for these packages are handled on-line, or through return mail option listed at the end of this article. All services guaranteed to be performed to your satisfaction.)

Reserve your space now and get 25% off (on direct labor only) using coupon code CTA-A, expires January 15, 2002. For on-site services, you will be billed for reasonable travel and hotel expenses, 1/2 rates for travel, and direct materials -- travel expenses capped at US DOD per diem rates as published. Standard rate is $3,032 per day.

This All Sounds Great, What Is The Catch?

I have a few dates available in February, June, July, and September 2003 -- that if reserved now gives me at least one consulting project per month. By reserving now, I will save thousands of dollars in marketing, which I would like to pass along to you.

These packaged consulting programs can be done within the course of a week, leaving me the rest of the month to create materials for Journal subscribers and handle the regular phone-consultations, which take up the rest of my month.

I can also provide these packaged programs at a discount since I can further edit the binders (removing any proprietary information); add more reports, and additional audio programs to produce products for my company. It is demonstrating an enhanced product development strategy I have been teaching my clients for years -- cooperative product development through direct services.

Do not do me any favors, Inquire about these services for you own company. You deserve higher margins, customer who purchase more frequently, and business relationships that keep your income streams regular.

Take Advantage of This Once a Year-Limited Offer and Reserve Your Time Today

Reserve your time before 15 January and get a 25% discount on direct labor using coupon code CTA-A. You will be contacted shortly after your deposit, to arrange the best time for you and rely pre-consulting surveys necessary to submit a project plan. In addition, I will give you priority scheduling (a $250 value) for phone-based consulting or other services, you may desire until then.

To take advantage of this offer, send your retainer deposit (check drawn on US bank or credit card authorization) to:

Attn: Consultation Reservations
Center for Strategic Relations, Dept CTA-A
PO Box 3123, Martinsville, VA 24115

(Send questions to this address or return email.)

On company letterhead, include the two months you would prefer the consulting services to be addressed, consulting package desired, any specific concerns your company has, and one alternative month you would consider if it becomes available. Please include your full shipping address, phone, fax, and email address. You will be contacted as soon as your reservation is received.

[All deposits are applied towards services at time of billing. In the event you request or require a refund, you will receive the complete unearned portion (i.e. initial pre-consulting surveys are a $1,297 service), plus a labor report as it pertains to our interaction. Packaged consulting program are discounted to include complementary services necessary to provide you a solution that works best for your business. Satisfaction guaranteed.]

# # #

Inside Strategic Relations is for Sales and Marketing Management who want to turn business relationships into profits. Members read past issues at https://iunctura.com/archive-newsletter

Thank you for passing this newsletter to your staff and associates.

Home | Featured Articles | Glossary of Terms | Subject Index | Site Map | Editorial Calendar | About us | Contact us

Center for Strategic Relations, Dept IUN,
1123 Spruce St #3123, Martinsville, VA 24115-3123

24-Hour Phone/Fax Hotline: +1 (877) 207-3798

© 2001-2023 JWH Consolidated LLC dba Center for Strategic Relations, All rights reserved. Privacy Policy. Sitemap.