In this Issue:
- Forward
- Help Others See Value in a Relationship with Your Business
- Shameless Self Promotion
Share Your Executive Relationship Experiences
Today is a grid blogging exercise on branding. I wanted to bring some of the relationship aspects of branding to the table. In today's lesson, I will share with you some relationship aspects of branding as they pertain to how customers and employees see your company.
Read this entire newsletter to find out about a contest where you can share your relationship experiences to win prizes, and learn from others experiences. Anything shared with me will be used to improve the value of this newsletter to you and your organization.
Reply to this message anytime to ask your questions, share comments, or for clarification of any method shared here--I am listening to you. I am wishing you the best in your business.
Respectfully submitted,
Justin Hitt
Consultant, Author & Speaker
https://iunctura.com/
By Justin Hitt, Strategic Relations Consultant, https://iunctura.com/
Brand is defined as a sum of attributes associated with a product, service, or concept, and can include its name, visual presentation, and reputation. Your brand sums up the value of a relationship with your organization as an employee, customer, or potential partner. You can use your brand to establish new relationships and convey value to those who are not yet doing business with you.
Understand that brand has meaning to everyone who interacts with your company; it influences all eight-relationship realms. It is easier to convey your value when you consider both the internal and external aspects of branding. Here are three steps for understanding a brands contribution to conveying relationship value:
A clear brand message guides employees towards corporate objectives, defines how you are treated in a business community, and even draws customers towards your offerings. Brand often infers trust and opens new opportunities with partners who want to build on your credibility. Once you understand what your current brand is saying, you can improve your brand with the right associations and message. How easy is it for people who interact with your company to understand your relationship value?
© 2003 Justin Hitt, All rights reserved.
/ clearly-communicate | relationship-realms /
Justin Hitt provides solutions to executives interested in building stronger more profitable customer relationships. For a complementary report showing you how to identify better customers to increase profits,
visit https://iunctura.com/su/al-01
The world seen through your eyes is one of a unique prospective and inspiring lesson to which others many benefit. Your own perspective on executive relationships--what to do, or not to do with building profitable and ethical organizations--is valuable to improve the quality of this newsletter. In 500 words or less, describe your most recent experience where stronger relationships would have improved the outcome of an interaction.
Grand Prize: An entry will be selected at random for a prize of a 45-minute consultation session (good for 6-months a $1,397 value) which includes a complementary digital recording of the session for your records. The first 12 entries receive a 4-pack special report bundle including Get More Customers in Any Economy, Facts about Profitable Customers, plus much more, with a complementary site license (a $1,087 value). Use the license to feature these reports in your corporate newsletter, or even handout reprints for your staff. The grand-prize winner also receives the licensed materials with a digital recording of their consultation session.
Your stories may be incorporated into an upcoming book on strategic relationships for executives and another publication about building relationships with interactive communications. Your name, title, and company name will only be used in the book with your permission. These experiences will also help build the next 12-months of topics for this newsletter.
This is not just a contest, but also an exercise for your key staff to discuss the value of strong customer, employee, or partner relationships in your organization. Invite your employees to share their experiences, and then choose your best relationship situation to send in. Actually, you can enter as many stories as you like as long as each is attributed to a single individual.
Send your entry by email, fax, or postal mail. Include your name, work phone number, company name, and email address with your story up to 500 words with the subject, "Executive Relations Experience Contest"--Email responses to newsletter-contest (at) iunctura.com or Fax +1 (877) 207-3798