In the last lesson, I shared tools to help you take focused actions to improve relationships in your organization, plus how to help your prospects make decisions pertaining to your own solutions. Today's lesson will show you how the action your prospects or customers take turns passive observers into active relationships.
You will see how actions help identify those most likely to purchase, while building a foundation for multiple buying interactions built on proven progress. Use tools shared in the last issue to get more from this newsletter and turn your commitment to what you are reading right now into revenue producing customer relationships.
Next month, you will discover lead generation strategies that will transform reason and actions into a magnet for attracting new customers to your business. New (and renewed) relationships can mean stronger revenues on yesterday's budget.
This newsletter is about you. I measure each issue against your "greatest challenges" as identified by surveys of readers and clients. If you have not yet shared your challenges in building ethical and profitable business relationships with customers, employees, or strategic partners, take this brief survey now.
Sincerely,
Justin Hitt
Consultant, Author & Speaker
https://iunctura.com/
Ps. You are busy and probably joined this newsletter to save time finding solutions for relationship challenges in your business. However, what value are solutions if you do not do anything with them. Hold yourself accountable, share the results of your success, share this newsletter with your team, and write with your questions.
By Justin Hitt, Strategic Relations Consultant, https://iunctura.com/
Repeat customer transactions are up to six times less costly than acquiring new ones. When you create profitable long-term relationships with valuable customers, you double this value while spending less. Find high value customers to improve your marketing and acquisition efforts with these simple steps.
Take these efforts in both your prospect universe and your existing customer base. If you spend more time marketing existing customers (and those who look like them), you will keep customers buying month after month. Concentrate on campaigns and materials that produce the best response, demonstrate in every correspondence that you are really listening to customer concerns.
The small profitable actions customers or prospects take build bonds in a long-term buying relationship. Each action signals further compliance in choosing your solution. These interactions also provide a better understanding of the wants of that audience, which helps sales professionals tailor their efforts for higher closing ratios.
Answer the questions provided here with your team. These steps bring forward individuals who are more likely to purchase, and shows you how to keep abreast of their interests to continue the buying relationship. Build these steps into your marketing and sales efforts to increase customer retention, while improving profitability.
© 2004 JWH Consolidated LLC dba Center for Strategic Relations, All rights reserved.
/ customer-relations | profitable-customer /
Do you want profitable customers who purchase month after month? Discover a sequential approach for building and retaining a more profitable customer base. Report shows you how to identify, acquire, and keep customers that actually cost less to serve. Learn now to increase revenues while improving profits
Justin Hitt, consultant and author of "Cultivating Your Best Customers, Part I of II: How to Get more Profits by Cultivating Your Best Customers" available online at https://iunctura.com/re/cultivate-topten