In the last lesson, you learned how the marketing convergence is now necessary and possible to achieve. In this issue, you'll see how this convergence improves internal customer relationships and your effectiveness.
Each month this newsletter covers other aspects of building business relationships, but email isn't always the best way to learn. Tele-seminars provide a great way to get answers to specific questions, and more from this newsletter.
Calls focus on resource you can use to make better decisions in your customer relationship management strategy. Since I'm so busy, and you probably are too, these calls are recorded for members who can't make the live presentation.
If you're not a member, then you'll have to attend the live call. And, that's fine because you'll get the same great value my seminar clients receive without paying for travel or even leaving your office.
The first of these calls, titled "12 Steps To The Internal Leadership Necessary For Meaningful Customer Focus", is next Friday, Oct 22 at 2:15pm EST for 45 minutes plus Q&A. If you haven't signed up for this tele-seminar or just want more information, then write customer-relations with "Seminar #CZ01" in the subject.
Ask your most important question on how to cultivate the internal leadership necessary to achieve customer focus -- I've been practicing strategic relations for near a decade now, and have plenty of actionable insights to share. Write to customer-relations with your question, include your name, and contact information, so I can get back with an answer.
Won't you join us on the call?
Download the Internal Customer Relationship Matrix mentioned in today's lesson from the member's area. Use it to identify and remove friction that's keeping from reaching the results you desire. Instructions included.
In the next lesson, you'll learn specific application for building business relationships through communications tools. You'll want to make sure your marketing leadership reads it carefully, please invite them to become readers by forwarding them this issue in its entirety.
If you're not already significantly improving customer retention, shortening your customer acquisition time, and earning more per customer, then reply with what you feel is the biggest obstacle in your way. I'm here to help.
Consultant, Author & Speaker
By Justin Hitt, Strategic Relations Consultant, https://iunctura.com/
"If they would just ..." Sales would have better leads if marketing would, there would be fewer service problems if only sales would, and marketing would attract the right customers if only sales would. Let the front lines complain, as they will, but it's a leader's responsibility to bring together sales, marketing, and service departments for the mutual execution of business objectives.
Each of these departments operates interdependently in a unique relationship of internal service. Not only are they responsible for serving the needs of outside customers, but they must work together exchanging certain information and services to achieve business objectives.
Unfortunately, the daily pressure of making numbers, miscommunications, and employee self-interest puts barbs walls between these camps. When sales, marketing, and service departments don't work together then customer relationships suffer most.
If you want to lead your department effectively, then improve internal customer relationships between sales, marketing, and service by taking the following steps:
Your sales, marketing, and service departments are three faces to your customer relationship strategy, each in a unique position to represent your organization. These areas are unique because they are constantly in contact with outside customers. Better communications between these departments means less friction and a greater consistency conveyed to buyers.
Strong leadership is necessary to bring together divided camps and move forward to build business relationships.
© 2004 JWH Consolidated LLC dba Center for Strategic Relations, All rights reserved.
/ customer-relations | management-strategy /
Justin Hitt is a strategic relations consultant with the Center for Strategic Relations. He is available for limited consultative support of professional organizations serving other businesses. Call +1 (877) 207-3798 or visit https://iunctura.com/