Let's continue with lessons about communicating for customer retention. In the last issue, you learned how to increase retention while creating messages that customers actually want to receive.
Today you'll learn the three reasons you should communicate with customers -- there are only three reasons, and you'll be surprised what they are. If you're having customer retention issues, you'll want to apply what you learn today.
Next month you'll learn specific ways to measure your investment in business relationships. This will include some self-regulated customer retention efforts that will keep business relationships meaningful.
I'd like to take a moment to welcome several new members to Applying Strategic Relations -- members benefit from special reports, hundreds of articles, and real answers through the discussion forum. Join the hundreds of individuals who have access to this unique resource.
Wishing you prosperity and strong business relationships,
At your service,
Consultant, Author & Speaker
Ps. It makes my day when you share your success stories with me, so write often; I'm always interested in hearing from you.
By Justin Hitt, Strategic Relations Consultant, https://iunctura.com/
No matter what anyone else will tell you: there are three and only three reasons to communicate with a customer. These reasons are more important than anything you've been taught about business communications.
The THREE reasons are:
All three of these reasons must exist in every customer communication if you want strong profitable business relationships. It's like the legs of a stool; you'll need all three for your message to stand on its own.
WARNING: Don't communicate with customers to impress them, talk about yourself, to tell them what to buy, to put down a competitor, demonstrate your graphic skills, to satisfy your managers, or even to develop your brand.
That's right, without observing these three important reasons your communications will repel profitable customers.
When every customer interaction observes these three points, you'll build rapport, credibility, and establish the trust -- but how do you design communications to maximize the retention of the right customers:
(For more ways to design communications to maximize customer retention)
Challenge your marketing and sales departments to cut out all unnecessary communications. If what you say doesn't extend mutual benefit, increase value received, or process a transaction then it's a waste of time.
Imagine, how much time you'll have available for billable services if you cut away wasteful communications?
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