Last months lesson (Designing Profitable Communications) had some points that deserved more detail, I expand on them in the featured article, "How To Design Communications That Keep Profitable Customers." (subscription)
Can you analytically measure business relationships? In past lessons, I've taught you how user behavior improves measures gained from CRM, how to develop measures for customer centric goals, and ways to improve lead generation quality -- What's the common thread?
One way or another, customer interaction points is the common thread for measuring relationship value in business! Anything measured can have a return on resources invested. If you don't have a handle on interaction points yet, you need to drop me an email with your questions.
In today's lesson, you'll discover ways to measure your marketing return on investment across customer interaction points. To create bankable results, you'll want to put into practice at least two of these strategies into action today.
Consultant, Author & Speaker
By Justin Hitt, Strategic Relations Consultant, https://iunctura.com/
Do you want breakthrough results from your marketing efforts? If yes, it's critical that you know where your efforts are right now. Too many executives know about the results they want, but don't have a clue where they stand today.
How do you know where your marketing efforts stand? To know where you are, you take a measure across each customer interaction points for both a baseline and means of identifying areas for improvement.
Measuring the return on investment on your marketing efforts across customer interaction points  sounds more difficult than it is. Here are a few strategies to get you started:
Not every strategy here will be right for your business. For best results, use combinations of these strategies to find a means of accurately measuring your return.
Begin with a few basic measures introducing complexity only after your initial efforts have produced improvements. If you're not careful, it's possible to reach a point where you're spending more time measuring than producing results.
This advice will help you avoid measuring for the sake of measuring, and focus your efforts on improving actions. Remember, if you're not taking action on the information measurements give you then you're wasting time and resources.
With these strategies and a short amount of time, you'll be able to focus your efforts on your greatest returns and eliminate unproductive marketing campaigns.
© 2005 JWH Consolidated LLC dba Center for Strategic Relations, All rights reserved.
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 If customer interaction points are a new concept to you, then fax+1 (877) 207-3798 for a special report by return fax. Please include your contact information in case there are problems fulfilling your request.