"Things that can be observed and measured can be improved." -- Justin Hitt.
In today's lesson discover actions to take that help you create measurable returns in your marketing activities, and how these indicators quantify relationship value.
Business relationships aren't always one-to-one connections; this lesson shows you some way to monitor relationships with groups of customers.
Utilize the resources for measurable results that you are now attracting from the last lesson to optimize your ability to improve with what you'll learn here. In the next lesson, see how relationship measures improve your ability to generate qualified leads at every interaction.
Yours in service,
Consultant, Author & Speaker
By Justin Hitt, Strategic Relations Consultant, https://iunctura.com/
What does every executive want? As much as business relationships are abstract concepts, the results of such relationships are measurable in many ways.
By far, executives want to know their efforts are producing measurable results in a way that creates a greater return on investment. Isn't this something you'd like too?
A measure of relationship strength is the customer's response to marketing activities. Why is response so important? Because customers and prospects, only respond to companies they trust.
Trust is a factor of credibility, belief, and the understanding that you can relate to a customers problem. The factors that tell a customer its okay to buy are the same factors necessary for a strong growing customer relationship.
If you want to create measurable returns in marketing, you will:
Response to marketing campaigns is an indicator of relationship value, but in order to know what response you are producing, you must measure. For marketing to understand the dollar value derived from a particular campaign, they will need the support of sales.
When sales and marketing works together, they can measure from first contact to repeat purchase in a way that helps optimize the entire selling process. Take these actions and you'll be able to measure returns in marketing, but also have an effective tool for cultivating business relationships.
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