Is what you offer no different than what your competitors provide? That's exactly what your customers want you to think. Commoditization could kill your ability to increase sales, unless you put into action today's product differentiation strategies for industrial marketers .
But first let me ask ...
Which of the last issues strategies for selling consulting services or other intangibles easily in less time did you benefit most from? I'd like to think you'd say each of the nine strategies mean something to your business; after all, it is many little steps that make a journey.
One of the biggest problems sales and marketing management faces today, and have faced since the beginning of time, is execution by their staff. I know you may have shared the last lesson with them in a sales meeting, but how many have taken action.
There isn't enough space in this newsletter, or enough weeks in the year to share with you all the tools necessary for maximum results. That's why you are encouraged to write in with your questions or visit http://askjustinhitt.com/ to get the answers you need now.
Want better execution among your sales and marketing staff? If yes, invite them to join this newsletter by visiting https://www.insidestrategicrelations.com/ -- you have nothing to lose. Many readers pick key topics from each issue to use in weekly sales meeting, to stimulate marketing campaign ideas, or in training new staff.
How do you use this newsletter? Reply with a brief essay on how to use this newsletter for better effectiveness in sales and marketing management -- share what you do, how long it takes, and the results it produces.Reply by Friday with your name, company, and address, and I'll send a gift that can improve team execution by 10-fold. (Respond today, first 7 only!)
In the next lesson you'll be disgusted by what you're doing right now to destroy customer loyalty and even invite competitors to steal your business . Missing the next lesson will put you out of business.
Consultant, Author & Speaker
By Justin Hitt, Strategic Relations Consultant, https://www.justinhitt.com/
Are customers forcing the commoditization of your solution in an effort to drive down prices? Are they training your sales people to believe what you offer is the same as any other? What can sales and marketing management do to push back this commoditization?
The answers may surprise you.
Today product differentiation is at an all time low, and as access to industrial markets increases products will seem closer and closer alike. This problem is even worse for resellers whose products are identical to those competing in the same market.
Product differentiation takes more than a unique value proposition, slogan, or catch phrase. Sales and marketing management can turn a commodity into an in-demand solution with unique value that drives buyers to say "Yes" when they ...
You (and your staff) are your biggest differentiating factor, the one thing that drives unique value home for prospective buyers, even when physical aspects of what you offer is truly just like what they can buy somewhere else. But fail to implement this product differentiation strategy, and you'll see your market share grabbed up by someone who does.
© 2006 Justin Hitt, All rights reserved.
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