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Earn A Return On Investment From Customer Relationship Management

1. Address CRM Implementation Concerns Early in the Planning Process
   1. Understand the CRM implementation concerns of decision makers
   2. Critical thinking steps to take when planning your CRM implementation
      1. Assess your current customer relationship environment,
      2. Focus on one area at a time for improvement,
      3. Apply improvements in incremental phases,
      4. Document lessons learned during implementation phases,
      5. Document results gained during phases to justify future efforts,
      6. Compile facts supporting improvements (or to avoid failure),

You'll learn how to address CRM implementation concerns, gain better user acceptance, and ways to make CRM ROI a reality.

Address CRM Implementation Concerns Early in the Planning Process

1. Understand the CRM implementation concerns of decision makers. These concerns are delaying the actions of your information technology and end-user efforts. Take this survey to identify CRM decision makers implementation concerns.
2. Use critical thinking to plan your CRM implementation instead of believing the hype shared by vendors. Use a multi-step approach that keeps your efforts focused on measured actions. Steps to take:
   1. Assess your current customer relationship environment,
   2. Focus on one area at a time for improvement,
   3. Apply improvements in incremental phases,
   4. Document lessons learned during implementation phases,
   5. Document results gained during phases to justify future efforts,
   6. Compile facts supporting improvements (or to avoid failure),