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Resources

1. Tool Kit: 27 Ways to CRM Return on Investment. Explore CRM applications implementation options in convenient Tool Kit. Includes a step-by-step implementation guideline that improves customer relationships.
2. The Ultimate CRM Handbook: Strategies and Concepts for Building Enduring Customer Loyalty and Profitability (Accenture Research & Insights) Designed to help executives create more enduring and profitable customer relationships, while mitigating the risk associated with customer relationship management (CRM) investments.