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Building Customer Relationships

1. How marketing convergence is necessary to build customer relationships
   1. About The Convergence
   2. Consistent Communications
   3. Designing Interactive Communications
   4. Developing Customer Relationships

Chapter 1: About The Convergence

• Marketing-Sales-Service Convergence Around Customer Relationship Management
• How To Reduce Marketing-Sales-Service Overhead

Chapter 2: Consistent Communications

Chapter 3: Designing Interactive Communications

Chapter 4: Developing Customer Relationships

• Customer Loyalty Requires A High-Touch Approach