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Sales and Marketing Strategy

1. More from existing resources,
   1. Getting More From The Selling Resources You Already Have

Chapter 1: Getting More From The Selling Resources You Already Have

In this 28 minute program, you'll learn what your current sales and marketing strategy isn't doing to help you create sustainable growth and why it's killing your industrial business to business company.

Download or Play Mp3

Resources referenced in this program:

• Creating Sustainable Growth With The Sales And Marketing People You Already Have (Inside Strategic Relations; April 1, 2006; Sustainable Growth Now) How to turn your existing sales or marketing team into a selling force without increasing costs.
• Ways To Produce Short-Term Revenue With Long-Term Gains (January 23, 20) Using lead products as a means to reduce risk for buyers in first contacts.