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Clearly Communicate your value so that hungry prospects buy your complex solution

Proven strategies to improve communications so that every marketing message works harder matching solutions with active buyers. Learn how to communicate to increase the value of business relationships.

Recent Updates

• Using Questions for Sales Answers
• Deliver with Assurance of Results
• How to use Infomation Products for Lead Generation
• Testing Strategies that Get Your Copy Approved
• Improper Use of Sales Gimmicks Insults Prospects

Table of Contents

1. Finding hungry prospects
2. Shaping your complex solution
1. Create compelling messages that attract qualified prospects quickly
3. Communicate for profits
1. Get More From Your Marketing Message And Strategic Communications
4. Communicate to build relationships
1. Do You Use Relationship Tools To Their Fullest Potential?
5. For customer retention
1. 5 Secrets For Designing Communications That Maximize Customer Retention
2. Avoiding Product Misrepresentation When Influenced By Sales Incentives
6. Effective internal communications that close sales
   1. Create Honest And Effective Shareholder Communications