Slice and segment your market to maximum client value.Use market segmentation strategies that best fit the objectives of a particular campaign. Looking at the same customers in different ways often reveals new profit opportunities.
Seek your most profitable customers no matter who your competitors are pursuing. It is possible you can reach niche markets that aren't available to your competitors -- but you'll never see them if you're a follower.
Know what your message mean to customers. Each segment of customers will see your message slightly different. Your objective is to present your message in the frame of their prospective, that's how you get the best results.
Sell or educate at every customer interaction point as it's appropriate for the customer.Improving interaction points can increase sales without increasing customer service costs. You could be missing 82% of the available sales opportunities, if you're not taking cultivating existing customer relationships.